Classic Elegant Logo Creation
Budget: $250 – $750 USD
I need a refined, timeless logo for Praevo — a premium food brand — that feels classic and elegant rather than trendy. The color direction is a muted, editorial palette: deep forest green, warm taupe, warm white, and ink — quiet, restrained tones that sit comfortably in print and high-end digital layouts. Nothing bright, loud, or bold.
The brand name has two parts — Praevo (the dominant mark) and Meals (a smaller, secondary descriptor beneath or beside it) — and the logo needs to establish that hierarchy clearly. I have a few specific reference points I’d like woven into the design — a particular typeface direction and a divider/ornament treatment I’ve tested — which I’ll share as sketches and references once we start, for you to interpret gracefully rather than copy literally. Clean vector workmanship is essential, since the mark needs to scale from a small app icon up to signage without losing clarity.
I’d like to see a handful of initial concepts, followed by iterative refinement until the final design lands on the right balance of sophistication and simplicity. I’ve attached a full brief covering brand background, constraints, and deliverables in detail — please review it alongside this description.
Deliverables
• Final logo in AI/EPS and SVG (editable vector)
• Web-ready PNG (transparent) and JPG, in RGB
• Print-ready PDF in CMYK
• Single-color versions (solid black, solid white) for embossing, foiling, and one-color print use
• A standalone icon/monogram version, separate from the full wordmark, for use as a favicon and social avatar
• A reversed/light version for use on dark backgrounds
Please build the artwork in Adobe Illustrator or an equivalent vector tool so it stays crisp and flexible for future use — organized layers, fonts outlined. I’ll handle trademarking once files are delivered. Looking forward to your creative take on this
The brand name has two parts — Praevo (the dominant mark) and Meals (a smaller, secondary descriptor beneath or beside it) — and the logo needs to establish that hierarchy clearly. I have a few specific reference points I’d like woven into the design — a particular typeface direction and a divider/ornament treatment I’ve tested — which I’ll share as sketches and references once we start, for you to interpret gracefully rather than copy literally. Clean vector workmanship is essential, since the mark needs to scale from a small app icon up to signage without losing clarity.
I’d like to see a handful of initial concepts, followed by iterative refinement until the final design lands on the right balance of sophistication and simplicity. I’ve attached a full brief covering brand background, constraints, and deliverables in detail — please review it alongside this description.
Deliverables
• Final logo in AI/EPS and SVG (editable vector)
• Web-ready PNG (transparent) and JPG, in RGB
• Print-ready PDF in CMYK
• Single-color versions (solid black, solid white) for embossing, foiling, and one-color print use
• A standalone icon/monogram version, separate from the full wordmark, for use as a favicon and social avatar
• A reversed/light version for use on dark backgrounds
Please build the artwork in Adobe Illustrator or an equivalent vector tool so it stays crisp and flexible for future use — organized layers, fonts outlined. I’ll handle trademarking once files are delivered. Looking forward to your creative take on this