Branded Event Tent Design

Customs Department – Branded Event Setup Design Brief
Project Overview

Design a cohesive, high-impact branded environment for the Customs Department, centered around a 10 ft x 10 ft event tent and supporting promotional display items. The final setup should function as a unified visual system suitable for public engagement, outreach events, and official functions.

Design Objectives
Create a clean, modern, and professional visual identity across all items
Ensure strong visibility from a distance (especially for outdoor/event environments)
Maintain brand integrity and consistency across all applications
Deliver a premium, polished government-standard look
Items to Design

All designs must be adapted to the supplied templates:

10 ft x 10 ft Event Tent (canopy + valances)
6 ft Spandex Table Cover
Banner Bugs (retractable banners)
200 cm Feather Flag
10 ft x 10 ft Backdrop
Pop LED Counter
Branding Guidelines (Critical)
The official logo (CUSTOM CREST.jpg) must:
Be used exactly as provided
NOT be altered in color, proportion, or structure
Maintain proper clear space and visibility
Color Direction
Primary base: Navy Blue (dominant)
Accent colors: Yellow, Red, White (from crest)
Designers are encouraged to:
Develop subtle graphic backgrounds or patterns
Use gradients, overlays, or geometric elements sparingly
Maintain a formal and authoritative tone
Visual Style Direction

The overall look should:

Avoid:
Stock photos
AI-generated imagery
Overly busy or cluttered layouts
Emphasize:
Bold color blocking
Clean typography
Strategic use of negative space
Clear hierarchy of information
Layout & Alignment Requirements
All artwork must be:
Precisely aligned within provided templates
Positioned with bleed, trim, and safe zones respected
Ensure:
No critical elements fall into seams, folds, or hardware areas
Logos and key visuals remain visible from multiple angles
Concept Development (Important)

Provide 2–3 distinct design concepts before final production. Each concept should explore different creative directions, for example:

Concept A: Bold & Minimal (strong navy base, large crest placement)
Concept B: Patterned & Dynamic (subtle background textures inspired by crest elements)
Concept C: Formal & Institutional (clean lines, structured layout, official tone)
Deliverables
1. 3D Mockups
Individual mockups for each item
One combined full setup mockup showing all items together
2. Production Files
Adobe Illustrator (.AI)
EPS (.EPS)
Files must be:
Vector-based
Print-ready (CMYK)
Properly layered and labeled
3. Flat Artwork
Final artwork placed correctly on original templates
Exported as high-resolution PDFs (print-ready)
Technical Notes
Resolution: Minimum 300 DPI for raster elements (if any)
Color Mode: CMYK
Fonts: Outlined or included
File organization: Clearly named folders per item
Approval Process
Submit initial concepts (2–3 options)
Receive feedback and revisions
Finalize selected direction
Prepare production files and mockups
Success Criteria

A successful design will:

Be instantly recognizable and professional
Maintain consistency across all items
Stand out in a crowded event environment
Reflect the authority and credibility of the Customs Department
Attachments Provided
Official Logo: CUSTOM CREST.jpg
Product Templates (all items listed above)