Brand Identity Refresh and Logo Upgrade

I have an established brand that’s ready for a style evolution. The goal is to redefine the core visuals—logo, colour palette and typography—so everything I share feels consistently modern and sleek across social media, printed collateral, our website, crew T-shirts, client swag and even the trucks.

Here’s what I need from you:
• A refreshed primary logo (plus social-friendly and single-colour variations) that nods to the current mark yet feels updated.
• A cohesive colour scheme with clear primary, secondary and accent tones.
• A typography system that pairs well with the new palette and stays legible on large-format prints and small digital spaces alike.
• A complete brand board / style guide that captures usage rules, spacing, do’s & don’ts and sample applications for Instagram posts, flyers, web headers and vehicle graphics.

Acceptance criteria
• Final assets supplied in vector (AI/SVG), high-res PNG and web-ready formats.
• Colour references delivered in Pantone, CMYK, RGB and HEX.
• Fonts provided or licensed for commercial use, with fallback recommendations.
• The brand board must highlight at least three mock social posts, one print item and a responsive web header to demonstrate consistency.

If you’re comfortable blending creative flair with practical brand guidelines, let’s refresh this identity and make every touchpoint look sharp.