Brand Identity Design for Fine. Obviously. YouTube Channel and Substack
Budget: $300 – $500 USD
Brand identity design for a YouTube channel and Substack called Fine. Obviously. Deliverables include icon, logo, typography system, texture and background elements, YouTube channel art, and a thumbnail template. Aesthetic is grunge, alternative, Pacific Northwest. Reference points: Nirvana album artwork, Sub Pop Records. Distressed type, dark palette, no wellness or clinical design. Audience is Gen X adults 45 to 60 years old. No portrait photography in designs.