Bold Logo Rebrand & Labels

I’m ready to refresh my current logo into a bold, vibrant mark that feels modern and memorable. The plan is to strip out some of the dated graphics and text, introduce a fresh symbol or icon that captures my brand personality, and then lock everything into a cohesive visual system.

Here’s what I need delivered:
• Redesigned primary logo in full-colour, one-colour, and knockout variations (AI, EPS, SVG, PNG).
• A concise marketing logo book: colour palette, clear-space rules, typefaces, do’s & don’ts, and usage examples for web, print, and social.
• A short animated version of the new logo (3–5 sec) suitable for website headers and video intros, supplied in MP4 and transparent-background GIF/WEBM.
• Print-ready product label templates (CMYK, 300 dpi) for three SKUs, set up with bleed and cutter guides.

I’ll supply the existing logo files and any copy points for the labels. Please base the creative direction on a bold, vibrant style and keep communication open so we can iterate quickly on icon concepts and colour choices.

Final approval hinges on receiving the above assets in the stated formats, error-free and ready for production.