Basfoods - Graphics

CREATIVE BRIEF
Coles HUB Digital Screens – Basfoods

23 March | Atrium | 11am–2pm
What We Need
Three separate digital screen artworks:
Royal Fields Stuffed Vine Leaves
Royal Fields Popcorn
Damla Lollies (include competition message)
Each supplied as its own file.
Specs
• 1920 x 1080 pixels

• Landscape

• High-res PNG

• Designed for large atrium screen display
Must Use
• Official Royal Fields logo (exact file supplied)

• Real product packshots provided
Do not recreate or alter logos.

Do not generate new product images.

Maintain correct proportions and spacing.
Style Direction
• Clean

• Modern

• Premium

• Corporate appropriate

• Minimal clutter

• Strong typography

• Balanced layout

• Subtle humour, but professional
This is Coles HQ — it must look polished and credible.
Messaging Direction
Keep copy short and strong.
Examples:

Vine Leaves

GET STUFFED.

The premium way.

Popcorn

LET’S GET POPPING.

Damla

Guess how many lollies in the tub.

Win a full carton for your team.
Goal
When displayed on the HUB screen, the artwork should:
• Feel premium

• Represent Basfoods professionally

• Attract attention without looking cheap

• Encourage staff to walk over

*Please see examples attached and product images & logos

Royal_Fields_Logo.png
RF Stuffed Vine Leaves 400g.jpg
DAMLA ASSORTED FRUIT LOLLIES 300G.png
ROYAL FIELDS POPPING CORN 500G.png