Jewellery Brand Marketing Strategy and social media engagement
Budget: ₹1,000 – ₹18,000 INR
I’m looking for a digital-first marketer who can take my bespoke jewellery label from occasional posts to a structured, lead-generating presence. The focus is on Instagram and Facebook, and I’d also like to build a complementary YouTube channel for polished video storytelling.
Here’s what I need you to own from day one:
• Strategy – an end-to-end plan that maps brand positioning, audience personas and a 90-day content calendar aimed at generating qualified enquiries.
• Creatives – original image posts, short-form reels and longer YouTube edits shot or repurposed in a style that matches our handcrafted, luxury aesthetic.
• Written content – concise captions and blog articles that highlight craftsmanship, gemstones and custom design stories, all optimised for search.
• Campaign execution – scheduling, community management, and paid boosts where they make sense.
• Reporting – monthly analytics with clear next-step recommendations tied to lead volume, not vanity metrics.
If you’ve previously grown premium lifestyle or jewellery accounts and can bring strong Adobe Suite or Canva skills, let’s talk. Quality, consistency and measurable lead flow will be the acceptance criteria for each milestone.
Here’s what I need you to own from day one:
• Strategy – an end-to-end plan that maps brand positioning, audience personas and a 90-day content calendar aimed at generating qualified enquiries.
• Creatives – original image posts, short-form reels and longer YouTube edits shot or repurposed in a style that matches our handcrafted, luxury aesthetic.
• Written content – concise captions and blog articles that highlight craftsmanship, gemstones and custom design stories, all optimised for search.
• Campaign execution – scheduling, community management, and paid boosts where they make sense.
• Reporting – monthly analytics with clear next-step recommendations tied to lead volume, not vanity metrics.
If you’ve previously grown premium lifestyle or jewellery accounts and can bring strong Adobe Suite or Canva skills, let’s talk. Quality, consistency and measurable lead flow will be the acceptance criteria for each milestone.