Urban Fashion

I’m updating my current abstract logo so it speaks directly to a new line of fashion products we’re about to launch. The existing mark has good equity, but it feels dated next to the collection’s upbeat palette and statement-making silhouettes.

Here’s what I need from you: take the core concept of the logo and reinterpret it into a bold, vibrant version that will look just as strong on garment labels and swing tags as it does on our homepage. Think energy, colour confidence, and runway-ready attitude rather than minimalism or classic elegance. While I want to keep a nod to the original form for brand continuity, every other element—colour system, line weight, negative space—can be pushed forward to match the new products and the fashion market we’re entering.

Deliverables must include:
• Primary logo in RGB, CMYK, and one-colour versions
• Scalable vector file (AI/SVG) plus high-res PNG/JPG
• A short style guide outlining colour codes and recommended typography

I’ll provide the current logo file as soon as the project starts, along with mood-board references from the upcoming collection. Looking forward to seeing your fresh take.