Insurance Social Media Content
Budget: $30 – $250 CAD
I want to keep my Facebook and Instagram feeds active with clear, engaging explanations of specific insurance concepts and the products I offer. You’ll plan and create a mix of square images, short-form videos (reels/stories), and concise text captions that feel consistent from post to post, even though I don’t yet have formal brand guidelines. Part of the assignment is to establish a lightweight style guide—colors, fonts, visual tone, and writing voice—so every future post looks unified and professional.
Once the style is set, I’m aiming for a steady rhythm of posts that simplify terms like deductibles, riders, or renewal clauses while still sounding friendly and trustworthy. I’ll provide the raw product information and any compliance disclaimers; you transform that material into scroll-stopping content optimized for Facebook and Instagram. Canva, Adobe Express, Premiere Rush, or equivalent tools are fine as long as the final files are editable and sized correctly for each platform.
Deliverables each month:
• Mini brand/style sheet (first delivery only)
• Content calendar outlining post topics and dates
• 12 finished image posts (1080×1080)
• 4 short vertical videos (≤30 s, 1080×1920) with captions
• Captions/hashtags for every asset
I’ll review drafts in two rounds: initial concept and final polish. Accurate spelling, compliance language exactly as supplied, and on-time delivery are my key acceptance criteria. Let’s make insurance content that people will actually stop and read.
Once the style is set, I’m aiming for a steady rhythm of posts that simplify terms like deductibles, riders, or renewal clauses while still sounding friendly and trustworthy. I’ll provide the raw product information and any compliance disclaimers; you transform that material into scroll-stopping content optimized for Facebook and Instagram. Canva, Adobe Express, Premiere Rush, or equivalent tools are fine as long as the final files are editable and sized correctly for each platform.
Deliverables each month:
• Mini brand/style sheet (first delivery only)
• Content calendar outlining post topics and dates
• 12 finished image posts (1080×1080)
• 4 short vertical videos (≤30 s, 1080×1920) with captions
• Captions/hashtags for every asset
I’ll review drafts in two rounds: initial concept and final polish. Accurate spelling, compliance language exactly as supplied, and on-time delivery are my key acceptance criteria. Let’s make insurance content that people will actually stop and read.