Instagram Awareness Campaign Targeting General Public
Budget: $15 – $25 USD
I’m ready to launch a fresh Instagram campaign aimed squarely at the general public and I’d like an experienced social-media creative to shape it from start to finish. The concept is called “Good People Random”—short, uplifting posts that spotlight everyday moments of kindness and community.
Here’s what I need:
• A clear content strategy that explains how we’ll introduce the theme, keep momentum, and encourage audience interaction.
• A 30-day calendar of posts, Reels, and Stories (copy, visuals, suggested hashtags, and posting times).
• Branded graphic templates I can reuse after the project ends.
• Advice on light paid-promotion settings inside Instagram to give key posts an extra push.
• Simple weekly metrics report so I can see growth in reach, engagement, and follower count.
You’re free to use your preferred design tools—Canva, Adobe Express, Figma, etc.—as long as the files you hand over are fully editable. Every visual must be optimized for Instagram’s current specs and respect their community guidelines.
If you’ve successfully run feel-good or cause-driven Instagram campaigns before, include a link or two; seeing real numbers or screenshots of engagement lifts will help me decide quickly. I’m ready to start as soon as I find the right fit, and quick turnaround is a plus.
Here’s what I need:
• A clear content strategy that explains how we’ll introduce the theme, keep momentum, and encourage audience interaction.
• A 30-day calendar of posts, Reels, and Stories (copy, visuals, suggested hashtags, and posting times).
• Branded graphic templates I can reuse after the project ends.
• Advice on light paid-promotion settings inside Instagram to give key posts an extra push.
• Simple weekly metrics report so I can see growth in reach, engagement, and follower count.
You’re free to use your preferred design tools—Canva, Adobe Express, Figma, etc.—as long as the files you hand over are fully editable. Every visual must be optimized for Instagram’s current specs and respect their community guidelines.
If you’ve successfully run feel-good or cause-driven Instagram campaigns before, include a link or two; seeing real numbers or screenshots of engagement lifts will help me decide quickly. I’m ready to start as soon as I find the right fit, and quick turnaround is a plus.