Graphic Assets Boosting Brand Awareness

I’m preparing a fresh campaign aimed squarely at people who have never engaged with us before, and I need a cohesive suite of graphic design assets that will lift our brand visibility from the very first impression.

Once we start, I’ll share our existing logo files, colour palette, tone-of-voice notes, and a brief competitive snapshot so you can understand where we sit in the market. From there, I’m looking for you to translate that foundation into visually striking pieces that feel consistent across every touch-point a new customer might see.

Core goal
• Drive immediate brand recognition and curiosity among prospects who have no prior experience with us.

Target audience
• New customers in our niche who respond to clean, contemporary visuals and concise messaging.

Key deliverables (final artwork plus editable source files)
• Social-media tiles and story formats
• A set of web banners in standard IAB sizes
• One hero visual adaptable for email headers, print flyers or event backdrops

If you prefer Adobe Creative Cloud, Figma or another mainstream tool, that’s fine—just make sure the files are layered, well-labelled and easy for my in-house team to tweak later. I’m aiming for a two-week turnaround, including one round of consolidated feedback.

When you reply, please show one or two examples of past work where you helped a brand break through to a completely new audience; that will tell me you understand the mindset we’re targeting as much as the design craft itself.