Elegant Brand Design for Luxury Jewellery
Budget: $8 – $15 AUD
This brand is a luxury jewellery brand specialising in lab-grown diamonds and moissanite. We are creating a timeless, elegant identity that feels like old money sophistication with modern, ethical values.
Scope of Work
We have an idea of what we already want for our logo and design - you can see these images attached. If you think you can make this better or more effective, please feel free to let us know!
We are seeking a designer to:
Develop a brand pack (based off current logo and branding already developed) including logo, icon, colour palette, typography, guidelines.
Create visual assets and mockups (website, packaging, stationery, social templates).
<<Following this job we will also be seeking a web designer to apply the brand identity to a Shopify website design (homepage, product pages, e-commerce flow)>>
Deliverables
Logo Suite
Primary logo (script Fifth Avenue, serif Forever, watermark Roman numeral V)
Secondary/horizontal lockup
Standalone V icon (favicon, social, app icon)
Colour Palette
Deep Maroon (#7A001B) – hero colour
Pebble (#D8D5D2) – neutral
Dust (#B1A6A4) – secondary neutral
Onyx (#000000) – typography
Champagne Taupe (#E1C15F) – metallic accent
Typography System
Script for logo/hero headings
Serif for body + refined text
Sans Serif for digital/UI elements
Brand Guidelines Document (PDF)
Logo usage (do’s & don’ts, sizing, spacing)
Colour palette with HEX/RGB/CMYK codes
Typography rules
Applications (social, packaging, website)
Applications & Mockups
Web mockup (desktop and mobile visual)
Packaging (shopping bag, jewelry box, thank-you card + envelope)
Instagram grid template
Consistent brand integration (colours, fonts, logo)
Favicon & branded icons
Style & Direction
Timeless, elegant, old money, high-end
Deep Maroon as hero colour, neutral palette supporting
Refined typography, minimal use of script
Focus on luxury storytelling + e-commerce clarity
What We’re Looking For
Highly Desirable - demonstrated experience in luxury branding
Strong packaging and web design portfolio
Experience with Shopify design and asset preparation
Ability to deliver polished brand guidelines
Attention to detail and consistency across touch points
Deliverable Formats
Logo files: .AI, .EPS, .SVG, .PNG
Colour swatches: HEX, RGB, CMYK
Fonts (license guidance if needed)
Brand guidelines: professional PDF deck
Please see the attachments here to view some initial designs/mock ups for look and feel. The hard work is done, I am just looking for someone to refine the design and put it together in a brand pack.
This is your opportunity to work on a premium project — we want to build a brand that feels timeless, luxurious, and globally competitive. If this sounds like you, please connect!
Thank you.
Scope of Work
We have an idea of what we already want for our logo and design - you can see these images attached. If you think you can make this better or more effective, please feel free to let us know!
We are seeking a designer to:
Develop a brand pack (based off current logo and branding already developed) including logo, icon, colour palette, typography, guidelines.
Create visual assets and mockups (website, packaging, stationery, social templates).
<<Following this job we will also be seeking a web designer to apply the brand identity to a Shopify website design (homepage, product pages, e-commerce flow)>>
Deliverables
Logo Suite
Primary logo (script Fifth Avenue, serif Forever, watermark Roman numeral V)
Secondary/horizontal lockup
Standalone V icon (favicon, social, app icon)
Colour Palette
Deep Maroon (#7A001B) – hero colour
Pebble (#D8D5D2) – neutral
Dust (#B1A6A4) – secondary neutral
Onyx (#000000) – typography
Champagne Taupe (#E1C15F) – metallic accent
Typography System
Script for logo/hero headings
Serif for body + refined text
Sans Serif for digital/UI elements
Brand Guidelines Document (PDF)
Logo usage (do’s & don’ts, sizing, spacing)
Colour palette with HEX/RGB/CMYK codes
Typography rules
Applications (social, packaging, website)
Applications & Mockups
Web mockup (desktop and mobile visual)
Packaging (shopping bag, jewelry box, thank-you card + envelope)
Instagram grid template
Consistent brand integration (colours, fonts, logo)
Favicon & branded icons
Style & Direction
Timeless, elegant, old money, high-end
Deep Maroon as hero colour, neutral palette supporting
Refined typography, minimal use of script
Focus on luxury storytelling + e-commerce clarity
What We’re Looking For
Highly Desirable - demonstrated experience in luxury branding
Strong packaging and web design portfolio
Experience with Shopify design and asset preparation
Ability to deliver polished brand guidelines
Attention to detail and consistency across touch points
Deliverable Formats
Logo files: .AI, .EPS, .SVG, .PNG
Colour swatches: HEX, RGB, CMYK
Fonts (license guidance if needed)
Brand guidelines: professional PDF deck
Please see the attachments here to view some initial designs/mock ups for look and feel. The hard work is done, I am just looking for someone to refine the design and put it together in a brand pack.
This is your opportunity to work on a premium project — we want to build a brand that feels timeless, luxurious, and globally competitive. If this sounds like you, please connect!
Thank you.