Complete Brand Style Guide Package - BioOris

Brand Identity & Website Designer Required – HealthTech Startup (BioOris)

Budget
AUD $5,000–7,500 for both stages.
If completed as separate projects:
• Stage 1 – Brand Identity & Style Guide: AUD $1,500–2,500
• Stage 2 – Website UI Design: AUD $1,000–2,500
We are happy to appoint one designer for both stages or separate specialists if appropriate.
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About BioOris
BioOris is a new health technology company focused on preventive oral healthcare.
Our clinical protocols have demonstrated a documented 57% reduction in the need for dental treatment across participating dental practices. We are now building BioOris as a direct-to-consumer brand to make this preventive approach accessible to a broader audience.

The strategic work has already been completed, including:
• Market Positioning Strategy
• Brand Messaging Guide
• Website structure
• Draft Style Guide
• Draft logo concept

We are not looking for someone to develop our brand strategy.
Instead, we are looking for an experienced designer who can transform our existing work into a polished, professional brand identity and website design system.
Our goal is to build a trusted healthcare brand that feels evidence-based, approachable and clinically credible rather than corporate or pharmaceutical.
This has the potential to become an ongoing relationship as the BioOris brand grows.
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Stage 1 – Brand Identity
Using our existing draft material, create a complete visual brand system suitable for both digital and print.
Deliverables include:
• Refine our existing logo concept into a professional vector logo
• Supply logo files (AI, SVG, EPS, PDF, PNG)
• Colour palette (RGB, CMYK, HEX)
• Typography selection and web font recommendations
• Typography hierarchy
• Iconography
• Supporting graphic elements
• Photography and imagery style
• Illustration guidance where appropriate
• UI elements (buttons, cards, call-to-actions)
• Brand usage guidelines
• Professional Brand Style Guide (approximately 20–30 pages)
The final brand system should be suitable for websites, presentations, reports, social media, printed material and future product development.
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Stage 2 – Website Design
Using the approved brand identity, design the BioOris website.
The website is being developed internally using .NET Blazor.
You will not be responsible for implementing the website within Blazor.
However, to streamline development, we would ideally like the website items supplied as:
• Figma design files
• Semantic HTML5 page layouts
• Well-structured CSS styling
• Responsive desktop and mobile layouts
• Reusable UI components
• Design specifications suitable for developer handover
Our internal development team will integrate your work into the Blazor application.
Deliverables include:
• Homepage
• Key landing pages
• Product and information pages
• Navigation
• Buttons
• Forms
• Cards
• Icons
• Design system
• Component library • Exportable assets (SVG, PNG etc.)
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We Will Provide • Market Positioning Strategy • Brand Messaging Guide • Draft Style Guide • Draft logo concept • Existing website structure • Existing website copy • Additional reference material as required ________________________________________ Ideal Experience We are particularly interested in designers with experience in: • Health technology (HealthTech) • Medical diagnostics • Healthcare • Clinical software • Scientific or biotechnology organisations • Modern B2C health/wellness brands Experience developing complete brand identity systems is more important than logo design alone. Experience producing responsive HTML5 and CSS from design concepts will be highly regarded. ________________________________________ To Apply Please include: • Three examples of complete brand identity systems you have created • One website or digital product that best demonstrates your work • A brief explanation of your role in each project • Which project you are most proud of, and why • Whether you recommend completing this as one project or two • Your estimated timeframe • Your fixed price or hourly rate Please begin your proposal with the words "BioOris Project" so we know you have read the brief. ________________________________________ Selection Process Shortlisted applicants may be asked to review our existing material before submitting a final proposal. We are looking for a designer who values clean, intelligent, evidence-based design and can create a modern, scalable brand that can grow with the business. This is the first stage of a long-term opportunity with ongoing design work anticipated as BioOris expands.