Athleisure Brand Identity Overhaul
Budget: $1,500 – $3,000 USD
My athleisure label—split between relaxed loungewear and performance-ready activewear—already has a draft brand deck, but the creative direction still feels scattered. I want the entire identity tightened so the modern women in their 20s and 30s that I serve immediately recognise our voice, visuals and values across every touchpoint.
The priority is developing a truly distinctive brand voice and matching visual language, then translating both into scroll-stopping social media content that stays true to the story. All work should be wrapped up within a month so the first collection can launch on schedule.
Deliverables
• Refined brand voice guidelines (tone, key phrases, messaging pillars)
• Updated visual identity system (colour palette, typography, logo tweaks, imagery style)
• 30-day social media content plan with ready-to-post assets and captions
• Finalised, polished brand deck consolidating the above elements
Acceptance Criteria
• Voice guidelines feel authentic to everyday, style-conscious women and are clearly documented.
• Visual assets align with the deck, are supplied in web- and print-ready formats, and remain consistent across mockups.
• Social posts demonstrate seamless integration of the new voice and visuals, showing variation for reels, stories and static feed.
• All files are organised and delivered in editable formats (Adobe CC or Figma preferred) alongside a clear usage guide.
The priority is developing a truly distinctive brand voice and matching visual language, then translating both into scroll-stopping social media content that stays true to the story. All work should be wrapped up within a month so the first collection can launch on schedule.
Deliverables
• Refined brand voice guidelines (tone, key phrases, messaging pillars)
• Updated visual identity system (colour palette, typography, logo tweaks, imagery style)
• 30-day social media content plan with ready-to-post assets and captions
• Finalised, polished brand deck consolidating the above elements
Acceptance Criteria
• Voice guidelines feel authentic to everyday, style-conscious women and are clearly documented.
• Visual assets align with the deck, are supplied in web- and print-ready formats, and remain consistent across mockups.
• Social posts demonstrate seamless integration of the new voice and visuals, showing variation for reels, stories and static feed.
• All files are organised and delivered in editable formats (Adobe CC or Figma preferred) alongside a clear usage guide.