Optimize Google Ad Bidding

Job ID: 40319205

Budget: ₹100 – ₹400 INR

My Google Ad Manager account is already running, but the bidding logic is overdue for a refresh. I need a specialist who can step in, review the existing line items, and pivot the bidding approach toward a “Maximize conversions” goal.

Here’s what I expect:
• A quick audit of the current campaigns, line-item priorities, and historical performance.
• A clearly explained switch—or fine-tuning—of the bidding strategy so we’re no longer simply raising CPC or CPM caps but actively steering toward cost-efficient conversions.
• Implementation of the new settings directly in Google Ad Manager, with any supporting tweaks to pacing, frequency caps, or creative rotation if they influence the bid algorithm.
• A short wrap-up report comparing pre- and post-change metrics, highlighting conversion volume, CPA trends, and any early optimisation insights.

You’ll have full access to the account once NDA paperwork is in place, and I’m available for a kickoff call to walk through current objectives and data. If you have proven experience improving conversion-led bidding on Google Ad Manager, let’s get started.
we required experience in handling Google Ad accounts for a security services company in India.