LinkedIn & Facebook User Acquisition Campaign
Budget: $15 – $25 USD
I want to quickly raise brand awareness for my new application among working professionals and turn that attention into a steady flow of sign-ups. LinkedIn and Facebook will be our only outreach channels for now, so I need an expert who already understands the nuances of B2B and professional-focused social campaigns.
The job covers everything from refining the audience segments, crafting scroll-stopping creative, launching and optimising ads, through to daily tweaks based on performance data. I’ll supply the core product messaging and visuals; you turn them into platform-ready content, set up the campaigns, monitor the funnel and show me where we’re winning and where we aren’t.
Deliverables
• Campaign plan outlining objectives, target personas and key metrics
• Ad creatives (copy, static images or short video snippets) tailored for LinkedIn and Facebook
• Full campaign setup including pixel/event tracking and look-alike audiences
• Weekly performance dashboard with clear recommendations
• End-of-project summary showing reach, clicks, cost-per-acquisition and total new users attributed to the campaign
Acceptance criteria: at least 1,000 verified working-professional sign-ups within the agreed run time, a cost-per-sign-up that stays within the threshold we set on day one, and final reporting that I can hand straight to my investors.
Let me know the tools you prefer—Ads Manager, LinkedIn Campaign Manager, HubSpot, Google Data Studio, etc.—and any past results that prove you can get professionals to click, convert and keep coming back.
The job covers everything from refining the audience segments, crafting scroll-stopping creative, launching and optimising ads, through to daily tweaks based on performance data. I’ll supply the core product messaging and visuals; you turn them into platform-ready content, set up the campaigns, monitor the funnel and show me where we’re winning and where we aren’t.
Deliverables
• Campaign plan outlining objectives, target personas and key metrics
• Ad creatives (copy, static images or short video snippets) tailored for LinkedIn and Facebook
• Full campaign setup including pixel/event tracking and look-alike audiences
• Weekly performance dashboard with clear recommendations
• End-of-project summary showing reach, clicks, cost-per-acquisition and total new users attributed to the campaign
Acceptance criteria: at least 1,000 verified working-professional sign-ups within the agreed run time, a cost-per-sign-up that stays within the threshold we set on day one, and final reporting that I can hand straight to my investors.
Let me know the tools you prefer—Ads Manager, LinkedIn Campaign Manager, HubSpot, Google Data Studio, etc.—and any past results that prove you can get professionals to click, convert and keep coming back.