Ad Creatives for Southern Food Brand
Budget: $15 – $25 USD
We’re hosting a creative contest to find a skilled marketer or designer who can deliver scroll-stopping, conversion-focused ad creatives for Southern Fry Kings, a Southern-style food brand selling our signature Kings Chicken Batter.
Your mission: Create 1–3 ad creatives that will run on Facebook and Instagram and are designed to drive paid conversions (product sales on our website).
PRODUCT OVERVIEW
We sell Kings Chicken Batter, a bold and flavorful fry mix that lets people make crispy, juicy Southern fried chicken at home using just their own chicken, our batter, and a frying method (air fryer, stovetop, or deep fryer). This is not cooked food, but rather a seasoned dry mix designed for easy home cooking. Perfect for weeknight dinners, game days, and anyone who loves a good Southern crunch.
LIMITED-TIME OFFER
Save 20% for a limited time No code needed — discount is automatically applied at checkout
Available now on our website
TARGET AUDIENCE
Demographic:
Women & men ages 30–55
Location: Primarily Southern U.S., but we ship nationwide
Psychographics: Busy home cooks who want flavor without the fuss Parents looking for family meals everyone will love Southern food fans, comfort food lovers, and air fryer owners
CUSTOMER MINDSET
At night: “What can I cook tomorrow that’s quick, affordable, and flavorful?”
In the morning: “Do I have time to make something good or do I just grab takeout again?”
We want ads that solve that problem by showing how Southern Fry Kings Chicken Batter makes it easy to create a crowd-pleasing Southern meal at home — fast.
AD OBJECTIVE
Create 1–3 Meta (Facebook/Instagram) ads designed to drive conversions.
You can submit: Static image ads (with text overlay and copy) Carousel concepts Short-form video ads or UGC-style video ideas (optional but encouraged)
Each entry should include: Visual (image, video, or carousel mockup) Primary text (body copy) Headline (short attention-grabber) Call-to-action (e.g. “Shop Now,” “Get 20% Off”)
WHAT WE'RE LOOKING FOR Hook-driven copy that grabs attention in 1–2 seconds Visually appealing and on-brand creative Messaging that highlights flavor, ease, and value A clear reason to buy now (e.g. “20% off — limited time”)
Bonus points for UGC-style, short-form video content, or air fryer angles Native feel for Facebook and Instagram (not overly polished or “corporate”)
PLATFORMS
Facebook Feed Instagram Feed Instagram Reels / Stories (if submitting vertical video)
BRAND GUIDELINES
Brand Name: Southern Fry Kings
Hero Product: Kings Chicken Batter
Brand Voice: Bold, flavorful, Southern confidence Approachable and real (talk like people actually talk) Comforting and crave-worthy
Visual Style: Rich warm tones — browns, golds, reds, oranges Highlight fried chicken in mouthwatering, crisp detail Rustic or kitchen settings feel right Clean but bold fonts — no corporate or cutesy styles
Logo Use: Include only if it adds value or reinforces the brand Not required in all creative (especially UGC-style)
Copy Style: Keep it tight and clear Lead with benefit (crispy, juicy, flavorful, easy)
Example phrases: “Southern fried chicken done right — at home.” “Crispy. Juicy. Foolproof.” “Grandma flavor, 2025 convenience.” “Just coat, fry, and devour.”
DO NOT: Use cartoonish or overly playful visuals Focus on diet or “healthy” language — this is all about FLAVOR Overload with text — less is more PRIZE The winner will receive the contest prize payout and may be offered future freelance work for ongoing ad creative needs.
DEADLINE Please submit your final ad(s) before the contest ends. We encourage bold creativity, performance thinking, and a true feel for Southern food culture. Let us see your best!
Show us an ad that makes someone stop scrolling, start craving, and click “Shop Now.”
Your mission: Create 1–3 ad creatives that will run on Facebook and Instagram and are designed to drive paid conversions (product sales on our website).
PRODUCT OVERVIEW
We sell Kings Chicken Batter, a bold and flavorful fry mix that lets people make crispy, juicy Southern fried chicken at home using just their own chicken, our batter, and a frying method (air fryer, stovetop, or deep fryer). This is not cooked food, but rather a seasoned dry mix designed for easy home cooking. Perfect for weeknight dinners, game days, and anyone who loves a good Southern crunch.
LIMITED-TIME OFFER
Save 20% for a limited time No code needed — discount is automatically applied at checkout
Available now on our website
TARGET AUDIENCE
Demographic:
Women & men ages 30–55
Location: Primarily Southern U.S., but we ship nationwide
Psychographics: Busy home cooks who want flavor without the fuss Parents looking for family meals everyone will love Southern food fans, comfort food lovers, and air fryer owners
CUSTOMER MINDSET
At night: “What can I cook tomorrow that’s quick, affordable, and flavorful?”
In the morning: “Do I have time to make something good or do I just grab takeout again?”
We want ads that solve that problem by showing how Southern Fry Kings Chicken Batter makes it easy to create a crowd-pleasing Southern meal at home — fast.
AD OBJECTIVE
Create 1–3 Meta (Facebook/Instagram) ads designed to drive conversions.
You can submit: Static image ads (with text overlay and copy) Carousel concepts Short-form video ads or UGC-style video ideas (optional but encouraged)
Each entry should include: Visual (image, video, or carousel mockup) Primary text (body copy) Headline (short attention-grabber) Call-to-action (e.g. “Shop Now,” “Get 20% Off”)
WHAT WE'RE LOOKING FOR Hook-driven copy that grabs attention in 1–2 seconds Visually appealing and on-brand creative Messaging that highlights flavor, ease, and value A clear reason to buy now (e.g. “20% off — limited time”)
Bonus points for UGC-style, short-form video content, or air fryer angles Native feel for Facebook and Instagram (not overly polished or “corporate”)
PLATFORMS
Facebook Feed Instagram Feed Instagram Reels / Stories (if submitting vertical video)
BRAND GUIDELINES
Brand Name: Southern Fry Kings
Hero Product: Kings Chicken Batter
Brand Voice: Bold, flavorful, Southern confidence Approachable and real (talk like people actually talk) Comforting and crave-worthy
Visual Style: Rich warm tones — browns, golds, reds, oranges Highlight fried chicken in mouthwatering, crisp detail Rustic or kitchen settings feel right Clean but bold fonts — no corporate or cutesy styles
Logo Use: Include only if it adds value or reinforces the brand Not required in all creative (especially UGC-style)
Copy Style: Keep it tight and clear Lead with benefit (crispy, juicy, flavorful, easy)
Example phrases: “Southern fried chicken done right — at home.” “Crispy. Juicy. Foolproof.” “Grandma flavor, 2025 convenience.” “Just coat, fry, and devour.”
DO NOT: Use cartoonish or overly playful visuals Focus on diet or “healthy” language — this is all about FLAVOR Overload with text — less is more PRIZE The winner will receive the contest prize payout and may be offered future freelance work for ongoing ad creative needs.
DEADLINE Please submit your final ad(s) before the contest ends. We encourage bold creativity, performance thinking, and a true feel for Southern food culture. Let us see your best!
Show us an ad that makes someone stop scrolling, start craving, and click “Shop Now.”