Conversion Landing Page “NYNHM” Campaign (Shopify/Website)

Shopify Landing Page Build — January 2026 “NYNHM” Campaign (CRO + Fixed-Term Payments Setup)

✅Project Description
We are a UK-based wellness e-commerce brand (Shopify). We are launching a “NYNHM” Campaign in January 1st.
We need a developer to build and configure a high-converting Shopify landing page with the correct technical setup, structure, and logic for plan selection, fixed-term payments, and eligibility rules.

The page must communicate the program flow clearly:
Diagnose → Personalise → Targeted Supplements → Retest

✅ Scope of Work (Technical Requirements)

1) Shopify Page Build (Theme-Compatible)
Build a dedicated campaign landing page in Shopify (Online Store 2.0 compatible).
Use theme sections where possible (preferred) so the team can edit content later without dev support.
Page must be:
Mobile-first, responsive, fast-loading
SEO-friendly (title/meta, headings hierarchy, accessible components)
Deliverable: A single campaign page template/section set that can be reused and duplicated for future campaigns.

2) Page Structure (Sections to Implement)
Implement the following sections as editable blocks:
A. Hero / Above-the-fold
Campaign name + tagline area (editable)
Primary CTA buttons (editable)
Trust highlights (editable icons/text)
*January-only / limited availability” badge (toggle on/off)

B. How It Works (Step Flow)
5-step flow block:
1. Choose package
2. Baseline test
3. Consultation
4. Supplements plan
5. Retest + consultation
Include a standard note block: “We will contact you within 24 hours to arrange the first test…”

C. Plans / Package Selection
Display plans as:
- 3 plan cards (recommended) OR
- a comparison table + mobile accordion
Each plan card must have editable fields for:
Plan name, duration (3/6/12 months)
Included elements (tests, consultations)
Key benefit summary (supplement discount scope)
Payment options: upfront vs fixed-term monthly

D. Collection Options
Explain Clinic appointment OR Home kit as a choice, not a separate plan.
Implement as a selectable UI element (radio buttons or dropdown) that:
Can be captured for fulfillment/operations (see section 4).

E. Trust & Reassurance
Editable trust blocks for:
Accredited labs / regulated clinics messaging
Nationwide locations
Practitioner support
UK-made supplements

F. FAQ
Accordion component, editable in theme customizer.

G. Terms & Eligibility
January-only eligibility” section with clear rules (editable):
- Baseline test must be completed within January window
- Capacity/slots disclaimer
- Must be prominent and readable (not hidden in footer only).

3) Data Model & Admin Setup
Set up the campaign so all commercial values are managed in Shopify Admin, not in code:
Option A (Preferred): Products + Variants
One campaign product with variants for the 3 plan durations
Variants hold the plan pricing and checkout behavior

Option B: Separate Products
One product per plan
For each plan/variant configure:
SKU / internal identifier
Inventory policy (if needed for capacity control)
Fulfillment type and tracking fields

Metafields (Required):
Create metafields to control and display:
# tests, # consultations, duration
Discount scope text (Starter: limited; others: storewide)
Plan highlights
Eligibility text blocks

Deliverable: A clean admin setup where marketing can change copy and values without code edits.

4) Checkout & Payment Configuration (Critical)
We need two payment modes available:
A) Pay in Full
Standard Shopify one-time purchase
B) Pay Monthly (Fixed-Term Instalments)

Must be clearly presented as:
- fixed number of instalments (3/6/12)
- ends automatically at the end of the plan
- not an ongoing subscription beyond the term

Implementation requirement:
Recommend and configure the correct Shopify-compatible approach based on store setup:
If using subscriptions app: ensure it supports fixed-term and auto-ends
If using split payment/instalment app: ensure it provides a fixed schedule and clear checkout labels

Deliverables:
Working monthly payment selection that is compliant and transparent
Correct order tagging/metadata so Ops can identify payment type and plan term

5) Collection Method Capture (Clinic vs Home Kit)
Customer must choose one collection method on the page.
Implement:
A required selection UI (clinic/home kit)
Save the selection into the order via one of:
Line item property
-Cart attribute
-Order note
-Metafield (if supported via app/scripts)
Deliverable:*Ops can see the customer’s choice in the order details without manual follow-up.

6) Eligibility Gating (January-Only)
We must enforce January-only eligibility messaging and optionally purchase gating.
Implement one of the following (recommend best approach):
Soft gate (required):
Checkbox: “I understand my baseline test must be completed in January”
Must be required before Add to Cart
Hard gate (optional):
Disable Add to Cart outside campaign dates (auto by date)
OR show campaign closed state when capacity is full
Deliverable: Eligibility logic implemented and easily toggled in theme settings.

7) Capacity / Slots Control (Preferred)
Implement a simple control to close the offer when capacity is full:
Toggle in theme customizer: “Campaign open/closed”
When closed:
Replace CTA with waitlist/notify form
Show clear message

8) Tracking & Analytics (Must Have)
Ensure the page is trackable for paid ads and conversion optimization:
Add support for:
Meta Pixel + CAPI (if already installed, confirm it fires correctly)
Google Analytics / GA4 event mapping (view_content, add_to_cart, begin_checkout, purchase)
Ensure CTA clicks and plan selections can be tracked:
Plan selected event (Starter/Core/Premium)
Payment type selected (upfront/monthly)
Collection method selected (clinic/home)
Deliverable: Documented event names and where they trigger.

9) Performance, QA, and Accessibility
Mobile-first: ensure plan comparison is readable on small screens
Page speed: minimize heavy scripts, compress media
Accessibility: headings order, button labels, contrast-safe components
QA checklist:
All CTAs function
Cart/checkout carry correct plan + selections
Monthly payment option works end-to-end
Eligibility gating works
Tracking events fire as expected

✅ Deliverables (What You Must Provide)

1. Live (or staged) Shopify landing page with editable sections
2. Admin setup for plans (products/variants + metafields)
3. Working fixed-term monthly payment configuration
4. Collection method captured into orders correctly
5. Eligibility gating (required) + optional campaign close toggle
6. Tracking/analytics validation + event list
7. Short handover guide (written) showing how we edit plans/copy/toggles

⚠️ Non-Negotiables

No hardcoding commercial values into the theme code.
Must be editable by non-technical staff via Shopify admin/theme customizer.
Must not create an “ongoing subscription” experience—monthly must be fixed-term.
Must preserve current theme integrity and site performance.

✅ Required Experience

Please apply only if you have:
Strong Shopify OS 2.0 theme + sections experience
Experience implementing **payment plan / subscription apps** correctly
Experience with cart attributes/line item properties for capturing selections
Experience with Meta Pixel/GA4 validation

When applying, include:
1–2 similar Shopify landing pages you built (links)
Which approach you recommend for fixed-term monthly payments and why
Confirmation you can implement selection capture + eligibility gating + tracking events