Hotel Toiletries Supply – B2B Sales Strategy

B2B Sales Strategy for Hotels – Shower Gel,
Shampoo & Conditioner
1. Target Market
Luxury hotels, boutique hotels, mid-range chains, resorts, hostels, serviced apartments.
2. Product Offering
• Bulk refill packs (5L / 10L)
• Mini bottles (30–50 ml)
• Custom branding & private label
• Eco-friendly & refillable dispensers
3. Value Proposition
• Hotel-grade quality formulations
• Competitive bulk pricing
• Consistent supply & monthly delivery
• Customization to match hotel brand
4. Lead Generation Channels
• LinkedIn – Procurement Managers & GMs
• Hotel associations & hospitality expos
• Cold email & WhatsApp outreach
• Local distributor partnerships
5. Sales Pitch (Short)
We supply premium shower gel, shampoo & conditioner for hotels with bulk pricing, custom
branding and reliable monthly delivery. We would love to share samples and pricing for your
property.
6. Pricing Strategy
• Tiered pricing based on volume
• Subscription discounts (10–15%)
• Free trial samples for onboarding
7. Closing & Retention
• 30-day credit terms
• Quarterly review & feedback
• Loyalty discounts for long-term contract