Company situational analysis
Budget: $30 – $250 USD
Conduct an external analysis of its macroenvironment and its industry environment using the tools and techniques of external analysis introduced in class and the set text. Your report should make clear whether you are focussing on the whole organisation, or a department, division or a strategic business unit (SBU), and whether the organisation is commercial, government or not-for-profit. Your report should make clear which political, economic, legal, technological, environmental and legal factors, including issues, events, trends have the most capacity to impact the organisation and its industry. Likewise, your report should make clear which industry forces have the most capacity to impact the organisation and the future profitability and growth of its industry. The body of your report should explain the most important aspects of your analysis and their implications. Details of the analysis should be placed in appendices.
Explain the key success factors in the industry and to what extent the industry is dominated by a particular organisation or group. Make sure you explain the basis of your argument(s). (Approx. 150 words)
4. Conduct an internal analysis of the organisation with the view to identify if the organisation has all the resources it needs, including whether it needs to develop some or invest in new capabilities in some way. You should demonstrate that you are familiar with resource-based view principles. (Approx. 350 words)
Explain the competitive business (corporate) strategy of the organisation or, if it is a multi-business organisation, the business strategy of the department, division or SBU. You should also establish if the strategy is wholly deliberate (planned) or emergent or a combination of the two. (Approx. 250 words)
Explain the overall performance of the organisation/division/SBU/division over the years and, certainly, over the last two years. Discuss the likely reasons for that performance, making clear which sources of evidence you used to come to this conclusion. Likewise, explain whether you believe the strategy has been approached across the organisation in an aligned manner and whether it adequately reflects the organisation’s current vision statement, that is, if one is in place. (Approx. 250 words)
Explain the key success factors in the industry and to what extent the industry is dominated by a particular organisation or group. Make sure you explain the basis of your argument(s). (Approx. 150 words)
4. Conduct an internal analysis of the organisation with the view to identify if the organisation has all the resources it needs, including whether it needs to develop some or invest in new capabilities in some way. You should demonstrate that you are familiar with resource-based view principles. (Approx. 350 words)
Explain the competitive business (corporate) strategy of the organisation or, if it is a multi-business organisation, the business strategy of the department, division or SBU. You should also establish if the strategy is wholly deliberate (planned) or emergent or a combination of the two. (Approx. 250 words)
Explain the overall performance of the organisation/division/SBU/division over the years and, certainly, over the last two years. Discuss the likely reasons for that performance, making clear which sources of evidence you used to come to this conclusion. Likewise, explain whether you believe the strategy has been approached across the organisation in an aligned manner and whether it adequately reflects the organisation’s current vision statement, that is, if one is in place. (Approx. 250 words)