Carry out for the UK hotel industry (i) a PESTEL analysis (ii) Porter’s five forces analysis and an (iii) evaluation of the importance of Corporate Social Responsibility to organizations in the industry. What do you conclude?

1) Carry out for the UK hotel industry (i) a PESTEL analysis (ii) Porter’s five forces analysis and an (iii) evaluation of the importance of Corporate Social Responsibility to organizations in the industry. What do you conclude? Critically discuss and evaluate your findings.


Criteria for Assessment

This assignment is designed to assess learning outcomes:

1. Critically evaluate a range of key theories associated with international business strategic management process
2. Evaluate the importance and the problems inherent in strategic choices and implementing those strategies.
3. Explore the extent to which Corporate Social Responsibility is central to a given organisation’s strategic intent.


This table details the weightings of the criteria by which your work will be assessed.

Criteria Proportion of overall
module mark
1. Introduction 10%
2. PESTEL analysis (Knowledge and understanding/application of theory) 25%
3. Porter’s Five Forces analysis (Knowledge and understanding/application of theory) 25%
4. Corporate Social Responsibility (Knowledge and understanding/application of theory) 25%
5. Conclusion 15%
Total 100%


The format should be a report following the below structure. Please remember to indicate:

• Front page with report title, total word count (don’t include your name, just add your student ID).
• Abstract / summary (not included in word count)
• Table of contents (not included in the word count)
• Introduction
• Section 1 – PESTEL Analysis
• Section 2 – Porter’s Five Forces Analysis
• Section 3 – Corporate Social Responsibility
• Conclusion

References 10 sources