CSR Impact Review on MNCs

Job ID: 40129422

Budget: $30 – $250 USD

I need a comprehensive literature review on the Corporate Social Responsibility (CSR) strategies of multinational corporations (MNCs), with a focus on evaluating their impact.

Key Requirements:
- Focus on CSR strategies of MNCs
- Evaluation of the impact of these strategies
- Comprehensive and critical analysis
- Well-structured and referenced

Ideal Skills and Experience:
- Expertise in CSR and MNCs
- Strong research and analytical skills
- Experience in writing literature reviews
- Proficiency in academic writing and referencing
MNCs' Corporate Social Responsibility Strategies(CSR)/ nonmarket strategy in emerging markets.

Recommended readings that can be reviewed:

Röell, C., Arndt, F., Benischke, M. H., & Piekkari, R. (2024). Doing good for political gain: the instrumental use of the SDGs as nonmarket strategies. Journal of International Business Studies, 55(9), 1170-1189.

Roh, T., Xiao, S., Park, B. I., & Ghauri, P. N. (2025). Stakeholder pressure, democracy levels, and multinational enterprise corporate social responsibility: Stakeholder and institutional theories. Journal of Business Research, 200, 115619.

Shen, Y., Giroud, A., & Han, X. (2025). Navigating turbulent waters: A literature review of socio-political risks and multinational enterprises’ nonmarket strategies. International Business Review, 34(6), 102498.

Asmussen, C. G., & Fosfuri, A. (2019). Orchestrating corporate social responsibility in Multinational enterprise. Strategic Management Journal, 40(6), 894-916.

Barkemeyer, R., & Figge, F. (2014). CSR in multiple environments: the impact of headquartering. Critical perspectives on international business, 10(3), 124-151.

Beddewela, E., & Fairbrass, J. (2016). Seeking legitimacy through CSR: Institutional pressures and corporate responses of multinationals in Sri Lanka. Journal of business ethics, 136(3), 503-522.

Bondy, K., & Starkey, K. (2014). The dilemmas of internationalization: Corporate social responsibility in the multinational corporation, British Journal of Management, 25(1), 4-22

Becker-Olsen, K. L., Taylor, C. R., Hill, R. P., & Yalcinkaya, G. (2011). A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands. Journal of International Marketing, 19(2), 30-44.

Burritt, R. L., Christ, K. L., Rammal, H. G., & Schaltegger, S. (2020). Multinational enterprise strategies for addressing sustainability: The need for consolidation. Journal of Business Ethics, 164(2), 389-410.

Campbell, J. T., Eden, L., & Miller, S. R. (2012). Multinationals and corporate social responsibility in host countries: Does distance matter. Journal of International Business Studies, 43(1), 84–106.

Davila, A., Rodriguez-Lluesma, C., & Elvira, M. M. (2018). Engaging stakeholders in emerging economies: The case of Multilatinas. Journal of Business Ethics, 152(4), 949-964.

Forcadell, F. J., & Aracil, E. (2019). Can multinational companies foster institutional change and sustainable development in emerging countries? A case study. Business Strategy & Development, 2(2), 91-105.

Hah, K., & Freeman, S. (2014). Multinational enterprise subsidiaries and their CSR: A conceptual framework of the management of CSR in smaller emerging economies. Journal of Business Ethics, 122(1), 125-136.

Husted, B., & Allen, B. (2006). Corporate social responsibility in the multinational enterprise: Strategic and institutional approaches. Journal of International Business Studies, 37(6), 838-849.


Hadjikhani, A., Lee, J. W., & Park, S. (2016). Corporate social responsibility as a marketing strategy in foreign markets: the case of Korean MNCs in the Chinese electronics market. International Marketing Review, 33(4), 530-554.

Jamali, D. (2010). The CSR of MNC subsidiaries in developing countries: Global, local, substantive or diluted? Journal of Business Ethics, 93(2), 181 - 200.

Khan, Z., Lew, Y. K., & Park, B. I. (2015). Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy. International Marketing Review, 32(5), 463-491.

Park, B. I., Chidlow, A., & Choi, J. (2014). Corporate social responsibility: Stakeholders influence on MNEs’ activities. International Business Review, 23(5), 966-980.
Reimann, F., Ehrgott, M., Kaufmann, L., & Carter, C. R. (2012). Local stakeholders and local legitimacy: MNEs' social strategies in emerging economies. Journal of International Management, 18(1), 1-17.

Muller, A., & Kolk, A. (2009). CSR performance in emerging markets evidence from Mexico. Journal of Business Ethics, 85, 325-337.

Yin, J., & Jamali, D. (2016). Strategic corporate social responsibility of multinational companies subsidiaries in emerging markets: Evidence from China. Long Range Planning, 49(5), 541-558.

Tong, X., Lai, K. H., Zhu, Q., Zhao, S., Chen, J., & Cheng, T. C. E. (2018). Multinational enterprise buyers’ choices for extending corporate social responsibility practices to suppliers in emerging countries: A multi-method study. Journal of Operations Management, 63, 25-43.

Van Zanten, J. A., & Van Tulder, R. (2018). Multinational enterprises and the Sustainable Development Goals: An institutional approach to corporate engagement. Journal of International Business Policy, 1(3-4), 208-233.

Length 3000-4000 words, excludes references. Please refer to the marking criteria provided.

Clearly described and comprehensively presented relevant information. Offers a full understand
Knowledge is taken from sources with sound interpretation/evaluation. Develops a comprehensive analysis or synthesis
Viewpoints of multiple authors/ studies are compared and contrasted/evaluated competently
Most relevant, variety of scholarly journals. None is irrelevant. More than the recommended list.
Academic /professional language used clear & fluent/virtually error.
Most relevant examples used. Effective use of direct quotes