Wellness Drink Performance Marketing Expert
Budget: ₹1,500 – ₹12,500 INR
BARNAA is an Assam-born, NABL-certified, plant-based wellness drinks brand with 50,000+ customers and a 4.8-star rating. We make science-backed, caffeine-free wellness drinks rooted in Ayurveda. We currently have two hero products and are growing our D2C channel via our Shopify store at barnaateas.in
50K+ Happy Customers
4.8★ Avg. Rating
₹360 Per Product
Products You'll Be Marketing
BARNAA LAGOON – Brahmi-based cognitive wellness drink. Supports focus, memory & mental clarity via bacopasides. Target: students, working professionals, CXOs, gym/yoga enthusiasts.
BARNAA CURCUMINO – Bioactivated curcumin recovery drink (38mg curcumin/serving, 4.1× bioactivation, 78.5% anti-inflammatory reduction). Target: gym-goers, athletes, yoga practitioners, desk professionals.
What We Need
We are looking for an experienced performance marketer and social media advertiser to help us:
Plan, set up, and manage Meta Ads (Facebook & Instagram) campaigns focused on leads and direct purchases
Run and optimise Google Ads (Search, Shopping, and Performance Max) campaigns targeting high-intent buyers
Execute LinkedIn Ads campaigns to target corporate professionals, HR managers, and B2B wellness buyers
Write compelling ad copy and brief creative assets using our product imagery and UGC
Set up conversion tracking (Meta Pixel, Google Tag, Shopify integrations)
Provide weekly performance reports with ROAS, CPL, and CPA metrics
A/B test creatives, audiences, and offers for both products separately
Develop and manage retargeting funnels (awareness → consideration → conversion)
Skills Required
Meta Ads Manager
Google Ads
LinkedIn Campaign Manager
Shopify / D2C
Health & Wellness Niche
Conversion Tracking
ROAS Optimization
Ad Copywriting
A/B Testing
Lookalike Audiences
Performance Max
Retargeting
Deliverables
Full campaign setup for both LAGOON and CURCUMINO across Meta, Google, and LinkedIn
Audience strategy document (warm, cold, retargeting) for each product
Monthly ad creative brief aligned to product USPs
Bi-weekly performance reports (ROAS, CPC, CTR, CPL, CPA, ACOS)
Funnel map: awareness → lead → purchase for D2C Shopify store
Ideal Candidate
2+ years running paid ads for D2C or health/wellness/nutraceutical brands in India
Proven ROAS of 3x+ on Meta or Google for similar AOV products (₹200–₹600 range)
Understands Indian digital buyer behaviour and vernacular targeting
Familiarity with Shopify analytics and order attribution
Strong communicator — clear weekly updates without follow-up needed
Bonus: experience with supplement, tea, or wellness D2C brands
How to Apply (Screening Questions)
Which D2C health or wellness brands have you run ads for? Share case studies or results.
What was the best ROAS you achieved on Meta for a product in the ₹200–₹500 price range?
How would you structure an ad funnel for a ₹360 cognitive wellness drink targeting students and professionals in India?
Have you worked with Shopify stores and Meta Pixel / Google Tag setup?
Share 2–3 ad headlines you would test for BARNAA CURCUMINO targeting gym-goers.
50K+ Happy Customers
4.8★ Avg. Rating
₹360 Per Product
Products You'll Be Marketing
BARNAA LAGOON – Brahmi-based cognitive wellness drink. Supports focus, memory & mental clarity via bacopasides. Target: students, working professionals, CXOs, gym/yoga enthusiasts.
BARNAA CURCUMINO – Bioactivated curcumin recovery drink (38mg curcumin/serving, 4.1× bioactivation, 78.5% anti-inflammatory reduction). Target: gym-goers, athletes, yoga practitioners, desk professionals.
What We Need
We are looking for an experienced performance marketer and social media advertiser to help us:
Plan, set up, and manage Meta Ads (Facebook & Instagram) campaigns focused on leads and direct purchases
Run and optimise Google Ads (Search, Shopping, and Performance Max) campaigns targeting high-intent buyers
Execute LinkedIn Ads campaigns to target corporate professionals, HR managers, and B2B wellness buyers
Write compelling ad copy and brief creative assets using our product imagery and UGC
Set up conversion tracking (Meta Pixel, Google Tag, Shopify integrations)
Provide weekly performance reports with ROAS, CPL, and CPA metrics
A/B test creatives, audiences, and offers for both products separately
Develop and manage retargeting funnels (awareness → consideration → conversion)
Skills Required
Meta Ads Manager
Google Ads
LinkedIn Campaign Manager
Shopify / D2C
Health & Wellness Niche
Conversion Tracking
ROAS Optimization
Ad Copywriting
A/B Testing
Lookalike Audiences
Performance Max
Retargeting
Deliverables
Full campaign setup for both LAGOON and CURCUMINO across Meta, Google, and LinkedIn
Audience strategy document (warm, cold, retargeting) for each product
Monthly ad creative brief aligned to product USPs
Bi-weekly performance reports (ROAS, CPC, CTR, CPL, CPA, ACOS)
Funnel map: awareness → lead → purchase for D2C Shopify store
Ideal Candidate
2+ years running paid ads for D2C or health/wellness/nutraceutical brands in India
Proven ROAS of 3x+ on Meta or Google for similar AOV products (₹200–₹600 range)
Understands Indian digital buyer behaviour and vernacular targeting
Familiarity with Shopify analytics and order attribution
Strong communicator — clear weekly updates without follow-up needed
Bonus: experience with supplement, tea, or wellness D2C brands
How to Apply (Screening Questions)
Which D2C health or wellness brands have you run ads for? Share case studies or results.
What was the best ROAS you achieved on Meta for a product in the ₹200–₹500 price range?
How would you structure an ad funnel for a ₹360 cognitive wellness drink targeting students and professionals in India?
Have you worked with Shopify stores and Meta Pixel / Google Tag setup?
Share 2–3 ad headlines you would test for BARNAA CURCUMINO targeting gym-goers.