Shopify CRO Audit & Revamp

I need a seasoned CRO specialist who knows Shopify inside-out to uncover why my store converts below expectations and then refresh the look so those fixes stick. My analytics point to two hotspots: the checkout flow and the dedicated landing pages fed by paid ads. That is where we will focus.

What I expect:
• Diagnosis: a concise audit that pinpoints friction points in the checkout and on the ad landing pages, backed by data from Google Analytics, heatmaps, or similar tools.
• Action plan: clear, prioritized recommendations to raise the conversion rate and combat abandonment.
• Visual redesign: polished layouts, improved typography, and brand-consistent graphics for the affected templates, provided as Figma or comparable design files.
• Shopify implementation: theme edits or Liquid tweaks to bring those visual changes live without disrupting current apps or tracking.
• Validation: quick A/B or split test setup so we can measure wins before and after.

Please be comfortable working directly in Shopify, familiar with popular CRO tools, and ready to hand over assets that my team can maintain going forward. If you have case studies where you lifted conversions through visual design improvements, include them so I can see your approach in action.