Sales-Driven Facebook Ads Campaign
Budget: $2 – $8 USD
I’m gearing up to run a Facebook Ads push aimed squarely at boosting sales of my physical products among teenagers and young adults. The campaign must be structured for rapid purchase intent, not just awareness.
You’ll own the full setup in Meta Business Suite—from pixel configuration and audience creation to ad set structure—so that every step of the funnel is trackable. Creative assets (static, carousel, and short-form video) should speak the language of Gen Z and young millennials while staying true to my brand voice.
Key deliverables:
• Campaign architecture in Facebook Ads Manager, mapped to each stage of the buyer journey
• Three ad concepts with copy and visuals ready to publish, plus built-in variants for A/B testing
• Conversion tracking: pixel events, custom conversions, and real-time reporting dashboard
• Performance optimisation for ROAS, including weekly tweaks to targeting, bids, and creatives
• End-of-month summary with insights, next-step recommendations, and raw data export
Acceptance criteria: a live campaign running error-free, ROAS benchmarks agreed upfront, and clear evidence that sales are attributable to the ads through platform and pixel data.
You’ll own the full setup in Meta Business Suite—from pixel configuration and audience creation to ad set structure—so that every step of the funnel is trackable. Creative assets (static, carousel, and short-form video) should speak the language of Gen Z and young millennials while staying true to my brand voice.
Key deliverables:
• Campaign architecture in Facebook Ads Manager, mapped to each stage of the buyer journey
• Three ad concepts with copy and visuals ready to publish, plus built-in variants for A/B testing
• Conversion tracking: pixel events, custom conversions, and real-time reporting dashboard
• Performance optimisation for ROAS, including weekly tweaks to targeting, bids, and creatives
• End-of-month summary with insights, next-step recommendations, and raw data export
Acceptance criteria: a live campaign running error-free, ROAS benchmarks agreed upfront, and clear evidence that sales are attributable to the ads through platform and pixel data.