Sales-Boosting Facebook Algorithm Expert

Job ID: 40587417

Budget: $250 – $750 AUD

I need a marketer who truly understands how Facebook’s algorithm behaves today and can turn that insight into a steady flow of B2C service sales. My dental clinic services are already validated in the market; what’s missing is a conversion-focused Facebook presence that continually feeds qualified prospects ( single dental implants, full arch/ all on 4/ all on X dental implants, crowns, veneers, full moth rehabs, emergency patients, new patients) into my funnel.

Here’s what I’m after: you will analyse my current page, past ads and pixel data (where available), map out the customer journey, then design and run campaigns that drive real sales—not vanity metrics. Expect to handle everything from audience research, creative direction, ad set structuring and daily optimisation through Ads Manager. You should be comfortable with look-alike audiences, retargeting, A/B testing, event tracking and interpreting the results inside Meta Business Suite.

Deliverables I’ll be looking for:
• A brief strategy document outlining objectives, audiences, offer positioning and projected KPIs
• Two weeks’ worth of ad creatives (copy, image/video concepts) ready for launch
• Ongoing optimisation logs with clear explanations of adjustments and performance shifts

A campaign is successful when I see a measurable uplift in paid conversions at or below an agreed cost-per-acquisition, verified in Facebook Ads Manager and Google Analytics.

If you live and breathe algorithm updates and can prove past wins in B2C service sales, I’m ready to move quickly.