Performance Marketing Specialist Needed
Budget: $1,500 – $3,000 USD
We are a growing service-based business with online product sales, and we are looking for an experienced Performance Marketing Specialist to help us increase bookings, sales, and qualified leads.
This role is focused on results, not just impressions or followers.
Responsibilities:
Set up, manage, and optimize Meta (Instagram & Facebook) ads
Manage Google Ads (Search + retargeting)
Set up and manage retargeting campaigns
Implement and manage tracking (Meta Pixel, Google Analytics, conversion tracking)
Optimize campaigns for bookings, purchases, and ROAS
Test different audiences, creatives, offers, and messaging
Analyze data and provide clear performance reports
Recommend improvements to landing pages or funnels to increase conversion
Requirements (VERY IMPORTANT):
Proven experience running paid ads for real businesses (local services and/or e-commerce)
Strong understanding of conversion tracking and attribution
Ability to show real results (ROAS, cost per lead, bookings, sales)
Experience with Meta Ads Manager & Google Ads
Comfortable working with small-to-medium ad budgets
Results-focused mindset (sales > vanity metrics)
Nice to Have:
Experience with local service businesses
Experience improving landing pages or booking funnels
Email/SMS retargeting experience
Familiarity with WordPress or similar platforms
What We Care About:
More bookings
More sales
Lower cost per lead
Clear reporting and communication
Budget:
Monthly management fee: $1,500–$3,000
Ad budget will be provided separately
To Apply, Please Answer:
What type of businesses have you run ads for?
What results have you achieved? (numbers preferred)
How do you track conversions and sales?
What would you test in the first 30 days?
Please share links or screenshots of past ad results (if available).
This role is focused on results, not just impressions or followers.
Responsibilities:
Set up, manage, and optimize Meta (Instagram & Facebook) ads
Manage Google Ads (Search + retargeting)
Set up and manage retargeting campaigns
Implement and manage tracking (Meta Pixel, Google Analytics, conversion tracking)
Optimize campaigns for bookings, purchases, and ROAS
Test different audiences, creatives, offers, and messaging
Analyze data and provide clear performance reports
Recommend improvements to landing pages or funnels to increase conversion
Requirements (VERY IMPORTANT):
Proven experience running paid ads for real businesses (local services and/or e-commerce)
Strong understanding of conversion tracking and attribution
Ability to show real results (ROAS, cost per lead, bookings, sales)
Experience with Meta Ads Manager & Google Ads
Comfortable working with small-to-medium ad budgets
Results-focused mindset (sales > vanity metrics)
Nice to Have:
Experience with local service businesses
Experience improving landing pages or booking funnels
Email/SMS retargeting experience
Familiarity with WordPress or similar platforms
What We Care About:
More bookings
More sales
Lower cost per lead
Clear reporting and communication
Budget:
Monthly management fee: $1,500–$3,000
Ad budget will be provided separately
To Apply, Please Answer:
What type of businesses have you run ads for?
What results have you achieved? (numbers preferred)
How do you track conversions and sales?
What would you test in the first 30 days?
Please share links or screenshots of past ad results (if available).