Performance Marketer Needed for Paid Social Media Campaigns (Meta & Instagram)

We are looking for an experienced Performance Marketing Freelancer to plan, execute, and optimize paid advertising campaigns on social media platforms, primarily Instagram & Facebook (Meta Ads).
The goal is to drive sales, leads, and strong ROAS through data-driven ad strategies.

Key Responsibilities:
- Create and manage paid ad campaigns on Meta (Facebook & Instagram)
- Audience research, targeting & retargeting strategy
- Funnel setup (Awareness → Consideration → Conversion)
- Ad copy & creative direction (we will provide creatives, you guide the angle)
- A/B testing of creatives, audiences, and ad copies
- Daily monitoring and optimization
- Scaling profitable campaigns
- Weekly performance reports (CTR, CPC, CPA, ROAS)

Requirements:
- Proven experience in performance marketing
- Strong hands-on experience with Meta Ads Manager
- Experience running conversion-focused campaigns
- Understanding of pixels, events, and tracking
- Ability to scale ads profitably
- Bonus: Experience with D2C / e-commerce brands

Deliverables:
- Profitable ad campaigns
- Clear performance insights & reports
- Action plan for scaling

Budget:
- Open to discussion (Hourly / Monthly Retainer / Performance-based)

To Apply, Please Share:
- Your experience in performance marketing
- Case studies or past results (ROAS, conversions, etc.)
- Industries you’ve worked with
- Tools you use (Meta Ads, GA, etc.)
- Your proposed working model