Paid Social Performance Marketer

Paid Social Performance Marketer

Orthodox Jewish Campaign Brief

Objective
Launch and manage a fast-turnaround paid social test campaign to validate demand for an English learning program tailored to Orthodox Jewish families.

Key Goals
- Generate qualified traffic to dedicated landing pages
- Test demand and conversion potential within Orthodox Jewish communities
- Compare performance of:
- Version A: Orthodox-aligned messaging and creative
- Version B: Standard Novakid messaging and creative
- Provide actionable insights on audience response and acquisition efficiency
- Target Audience

Orthodox / traditional Jewish families
- Parents of children aged 6–9
- Communities centered around synagogues, schools, and family networks
- Global targeting (priority markets to be confirmed)

Scope of Work

Media Plan

- Test budget and limits
- Test duration
- Target CPA (if available)
- Expected lead volume (if available)
- Campaign Setup
- Recommend targeting strategy and media plan
- Set up Meta campaigns (Facebook & Instagram)
- Implement A/B testing framework for Version A vs. Version B
- Campaign Management
- Launch campaigns quickly
- Monitor performance and optimize during the test period
- Manage budget efficiently to maximize learnings

Reporting:
Provide a short final report including:
- CTR, CPC, CPA, and conversion rates
- Audience and creative insights
- Comparison of Version A vs. Version B performance
- Recommendations for MVP stage

Creative Considerations

All creatives and messaging must follow Orthodox community guidelines:

Modest and culturally appropriate visuals
- Family-oriented, respectful tone
- No controversial, fantasy, or pop-culture references
- Community trust and educational value should be emphasized

Deliverables
- Media strategy and targeting recommendations
- Campaign setup and launch
- Ongoing optimization
- Final performance report with recommendations