Meta Ads Specialist: Android Gaming Promotion
Budget: ₹3,000 – ₹10,000 INR
I run several gaming apps and their companion websites and I’m ready to scale user acquisition through Meta Ads. My immediate focus is Android, so every campaign you set up should be optimised for Google Play traffic, install measurement and in-app event tracking with the Meta SDK or MMP of your choice.
What I need from you
• Build and manage conversion-optimised campaigns in Meta Ads Manager (Facebook, Instagram, Audience Network) aimed at driving high-quality installs for my Android titles.
• Produce static and video creatives that fit Meta’s best-practice specs, then A/B test them to lower CPI.
• Set up the Facebook pixel/App Events so I can see funnel metrics from ad click through to in-app actions.
• Deliver weekly reports with clear, actionable insights—creative performance, audience breakdowns and budget allocation recommendations.
Acceptance criteria
• Campaigns are live, approved by Meta and tracking installs correctly.
• At least two rounds of creative testing completed with documented results.
• A concise report (PDF or Google Data Studio link) summarising spend, installs, cost-per-install and top-performing audiences after the first week.
The core target is Android for now, but if results are strong there’s room to expand to iOS and web browser traffic later. Let me know your relevant experience with gaming apps, any notable KPIs you’ve achieved, and the tools you prefer for attribution and creative production.
What I need from you
• Build and manage conversion-optimised campaigns in Meta Ads Manager (Facebook, Instagram, Audience Network) aimed at driving high-quality installs for my Android titles.
• Produce static and video creatives that fit Meta’s best-practice specs, then A/B test them to lower CPI.
• Set up the Facebook pixel/App Events so I can see funnel metrics from ad click through to in-app actions.
• Deliver weekly reports with clear, actionable insights—creative performance, audience breakdowns and budget allocation recommendations.
Acceptance criteria
• Campaigns are live, approved by Meta and tracking installs correctly.
• At least two rounds of creative testing completed with documented results.
• A concise report (PDF or Google Data Studio link) summarising spend, installs, cost-per-install and top-performing audiences after the first week.
The core target is Android for now, but if results are strong there’s room to expand to iOS and web browser traffic later. Let me know your relevant experience with gaming apps, any notable KPIs you’ve achieved, and the tools you prefer for attribution and creative production.