Meta Ads Lead Generation Campaign

My goal is to launch a focused Meta (Facebook / Instagram) campaign that reliably generates qualified leads across the entire country. I already have creative assets and a clear value proposition; what I need now is your strategic and technical expertise inside Meta Ads Manager to turn that messaging into a steady flow of enquiries.

The task centres on:
• building an end-to-end lead-gen funnel inside Meta Ads Manager, including pixel or Conversion API setup, custom and lookalike audiences, and campaign structure that aligns with my sales team’s follow-up process;
• writing and testing copy, headlines, and creatives that resonate with a national audience;
• actively optimising bids, budgets, and placements through A/B testing to drive the cost per lead down over the first weeks;
• delivering concise weekly reports that highlight key metrics, insights, and next steps.

Success is defined by a consistently growing lead list, transparent reporting, and actionable optimisation recommendations. If you’re comfortable owning the full cycle—from strategy to daily tweaks—let’s get started.