Mailchimp Specialist for The Shredded Kitchen

Hi, I’m Kieran,
I own The Shredded Kitchen — a fast-growing, chef-led meal prep company in New Zealand, on track to double revenue this year. I've written all the email copy, mapped out the automations, and structured the sales messaging around Alex Hormozi’s offer framework.

Now I’m looking for a Mailchimp-savvy freelancer who can help me build out the flows and implement the emails with precision.

YOUR ROLE:
I don’t just want a doer — I want a partner who can help me build smart and sell hard.

You’ll be working with me to:

Design and build 7-day lead conversion flow using Mailchimp Customer Journeys

Implement my done-for-you sales copy into branded, high-converting templates

Set up automations for reactivations, post-order upsells, and subscription nudges

Help me figure out the best way to segment users and trigger the right emails

Recommend logic for abandoned carts, bonus gifts, upgrade flows, and more

We want full automation integrated with Shopify etc

YOU SHOULD BE CONFIDENT IN:
Mailchimp Journey Builder, tags, segment logic, time delays

Building simple, clean templates that render well on desktop + mobile

Email campaign best practices (conversion > pretty)

Light copy editing if needed to improve flow or layout

Collaborating — I want someone I can bounce ideas off, not just delegate to

WHO THIS IS PERFECT FOR:
You’ve built automations for e-commerce or service-based brands

You know how to turn copy into flows that convert

You’ve got examples of work (bonus if in fitness, food, coaching, or wellness)

You’re reliable, fast, and up for co-creating something impactful

ASSETS I’LL PROVIDE:
Full written copy for all automations and campaigns

Weekly content themes and menu drops

Access to Mailchimp and existing list

Brand voice and tone guide

TIMELINE:
Kickoff: ASAP

Go live goal: 10–14 days from hire

Ongoing work available if we click

HOW TO APPLY:
DM or email me with:

2–3 examples of flows or campaigns you’ve built in Mailchimp

Quick note on why you’re a good fit for this brand

Your availability + ballpark quote (flat or hourly)

Let’s make this thing scale.

—
Kieran Genge
Founder, The Shredded Kitchen