Local Brand Awareness Facebook Campaign

I’m ready to launch a high-impact Facebook advertising campaign focused on boosting brand awareness within a specific city/region. I need a seasoned Facebook Ads specialist who can handle the full journey—from research to live optimisation—so our local audience sees us, remembers us, and talks about us.

Scope of work
• Audience research: Analyse the target city/region’s demographics and behaviour, using Lookalike and Custom Audiences to refine reach.
• Strategy & setup: Craft a multi-ad campaign structure (video, carousel, image) with clear awareness objectives, pixel configuration, and event tracking.
• Creative & copy: Develop scroll-stopping visuals and concise, brand-aligned copy. I’ll supply brand guidelines; you supply fresh, on-trend ideas.
• A/B testing: Continuously test headlines, images, placements, and calls-to-action, reallocating budget toward top performers.
• Monitoring & optimisation: Daily checks on frequency, CPM, and relevance; implement adjustments to maximise impressions among new users while avoiding ad fatigue.
• Reporting & insights: Deliver weekly dashboards and a final report highlighting reach, lift in ad recall, and recommendations for next steps.

What success looks like
• Significant increase in regional reach and impressions among our core demographic.
• Positive lift in brand recall, measured via Facebook Brand Lift Study or comparable methodology.
• Detailed insights we can leverage for future nationwide expansion.

If you’ve run location-focused awareness campaigns and can show results, let’s collaborate and make our brand the talk of the town.