Lead Nurturing Email Campaign Setup

Scope of work:

- Recommend and configure an email marketing platform (e.g. MailerLite, ConvertKit, etc.)

- Set up lead capture forms and newsletter opt-ins on our WordPress site

- Create an email welcome sequence (3 to 5 emails)

- Design a weekly email template based on our current newsletter format

- Segment audience lists for targeted outreach (if needed)

- Ensure proper integration with Google Analytics and Search Console for performance tracking

- Set up A/B testing and basic automation workflows

Requirements:

- Experience with email marketing tools and WordPress

- Ability to write or edit short, professional email copy (non-promotional, news-style)

- Understanding of Indian professional audiences (policy, energy, infrastructure, etc.) is a plus

- Clear documentation of what is set up and how to maintain it