Lead-Generating Facebook Ads Campaign

I need a skilled Facebook Ads specialist to plan, build, and launch a campaign aimed at generating leads from a B2C audience. The specific action I want users to take is to download a gated resource, so every element of the funnel—from creative to landing page flow—must push toward that conversion.

Scope of work
• Audience research and segmentation based on consumer interests, behaviors, and look-alike data
• Compelling ad copy and scroll-stopping visuals tailored to the download offer
• Campaign setup in Ads Manager, including pixel or Conversion API tracking and custom events
• Mid-budget A/B testing on headlines, imagery, and call-to-action buttons to optimize cost-per-lead
• Ongoing monitoring for two weeks after launch, with performance reports and iterative tweaks

Deliverables
1. Campaign strategy outline (PDF or slide deck)
2. 3–5 ad variations: copy, images/video, and suggested placements
3. Targeting matrix with audiences and estimated reach
4. Live campaign inside my Business Manager, fully tagged and tracked
5. Post-launch report highlighting key metrics and next-step recommendations

You should be comfortable working directly in Facebook Ads Manager, using standard analytics tools, and following Meta’s ad policies. Let me know about similar B2C lead-gen campaigns you’ve managed, your typical CPL benchmarks, and your expected timeline to kick off once assets are approved.