Lead-Generating Campaign Plan
Budget: ₹600 – ₹1,500 INR
I need a compact yet comprehensive marketing blueprint that will let me launch a campaign aimed squarely at young adults aged 18-25 and hit a clear success metric: lifting qualified leads. At the core of every touchpoint, the audience must feel we offer the best value for money—price-savvy, benefit-rich, no-brainer value.
Here is exactly what I want handed over:
• Strategic brief that lays out objectives, audience insights, and the single-minded key message.
• Asset rundown including three 1080 × 1080 px Instagram ads plus any copy variations required for A/B testing.
• Timeline chart with draft, feedback, and final-delivery dates I can plug straight into Trello or Asana.
• Budget breakdown by task or milestone so costs stay transparent.
• Technical specs covering file formats, recommended tools (Adobe CC, Canva, or similar), and any platform limits.
• One-page style guide summary so designers stay on-brand for tone, colors, and typography.
Acceptance criteria: all documents in Google Docs and Sheets, visuals in layered PSD or AI files, and a final zip with everything organised by folder.
Here is exactly what I want handed over:
• Strategic brief that lays out objectives, audience insights, and the single-minded key message.
• Asset rundown including three 1080 × 1080 px Instagram ads plus any copy variations required for A/B testing.
• Timeline chart with draft, feedback, and final-delivery dates I can plug straight into Trello or Asana.
• Budget breakdown by task or milestone so costs stay transparent.
• Technical specs covering file formats, recommended tools (Adobe CC, Canva, or similar), and any platform limits.
• One-page style guide summary so designers stay on-brand for tone, colors, and typography.
Acceptance criteria: all documents in Google Docs and Sheets, visuals in layered PSD or AI files, and a final zip with everything organised by folder.