Lead-Gen Ad for City Tours

Job ID: 39925452

Budget: $15 – $25 USD

I’m looking for a concise, high-converting ad that will attract individuals interested in city tours and persuade them to book with us by showcasing our local expertise. I plan to run the ad on Facebook and Instagram, so it needs to meet those platforms’ specs while remaining easy to adapt for other channels later.

Here’s what I need from you:
• Primary text, headline, and short description that highlight our local know-how and encourage quick action.
• A single static image concept (layout and copy overlay) sized for 1080×1080 and 1080×1920.
• One alternative headline or CTA for simple A/B testing.
• A brief note on suggested targeting (age, interests, geo) and any platform-specific best practice you consider essential.

Keep the wording friendly, clear, and persuasive—no fluff. I’d like the final files in an editable format (Google Docs or Word) plus the image concept in layered PSD or Canva link so I can tweak branding elements if needed.

If you’ve crafted lead-gen ads for tourism or transport before, let me see an example when you submit your offer.