Lead-Gen Facebook Ads Optimization
Budget: $750 – $1,500 USD
I need an experienced Meta Ads specialist who can take full control of our Facebook and Instagram campaigns and turn them into a steady source of qualified leads for three core product lines—alarm systems, security cameras, and solar energy solutions—across Puerto Rico.
Your day-to-day work will cover the entire performance-marketing cycle: researching the local market, structuring campaigns in Ads Manager, writing compelling copy in Spanish and English, producing eye-catching creative that projects professionalism and trust, and constantly optimizing budgets, bids, audiences, and placements. My priority is lead generation, so every decision—from campaign objective to A/B tests—must push down our cost-per-lead while maintaining lead quality.
Key deliverables
• Complete campaign build-out (ad sets, creatives, tracking) for each product line
• Pixel and conversion API setup, plus CRM or webhook integration to feed us leads in real time
• Weekly performance reports that highlight CPL, ROAS, and next steps for improvement
• A monthly creative refresh plan so our ads never go stale
Acceptance criteria
• Live ads running within one week of project start
• Cost per lead trending downward and documented in weekly reports
• All leads arriving to our inbox/CRM with full contact details and tagged by product interest
If you have a proven record of scaling Facebook and Instagram ads for lead-gen, especially in the security or renewable-energy space, let’s talk.
Your day-to-day work will cover the entire performance-marketing cycle: researching the local market, structuring campaigns in Ads Manager, writing compelling copy in Spanish and English, producing eye-catching creative that projects professionalism and trust, and constantly optimizing budgets, bids, audiences, and placements. My priority is lead generation, so every decision—from campaign objective to A/B tests—must push down our cost-per-lead while maintaining lead quality.
Key deliverables
• Complete campaign build-out (ad sets, creatives, tracking) for each product line
• Pixel and conversion API setup, plus CRM or webhook integration to feed us leads in real time
• Weekly performance reports that highlight CPL, ROAS, and next steps for improvement
• A monthly creative refresh plan so our ads never go stale
Acceptance criteria
• Live ads running within one week of project start
• Cost per lead trending downward and documented in weekly reports
• All leads arriving to our inbox/CRM with full contact details and tagged by product interest
If you have a proven record of scaling Facebook and Instagram ads for lead-gen, especially in the security or renewable-energy space, let’s talk.