Lead-Focused Social Media Campaign
Budget: $250 – $750 USD
I’m launching a revenue-driven social media push and need an expert who can turn Facebook and Instagram traffic directly into new leads and sales. Social media will be the only channel for this campaign, so every aspect—from strategy to creative to optimisation—must be finely tuned for Meta’s ecosystem.
Here’s what the engagement entails:
• Campaign strategy: audience research, funnel design and clear budget split between Facebook and Instagram.
• Creative production: at least 10 scroll-stopping images and 3 short videos (15–30 sec) sized for both feeds and stories, delivered ready for Meta Ads Manager.
• Technical setup: pixel/event tracking, custom and look-alike audiences, automated lead capture, and conversion objectives configured inside Meta Business Suite.
• Launch & optimisation: A/B testing on copy, creative and placement, with daily tweaks during the first week and ongoing refinements after.
• Reporting: weekly dashboards summarising cost-per-lead, ROAS and next-step recommendations.
Acceptance criteria
1. Tracking must attribute at least 90 % of conversions to their originating ad set.
2. Cost-per-lead targets, agreed before launch, must be met or beaten by week three.
3. All assets and data remain accessible to me at the project’s close.
If you thrive on tightening funnels and scaling profitable campaigns within Meta’s tools, this project is a neat, focused fit.
Here’s what the engagement entails:
• Campaign strategy: audience research, funnel design and clear budget split between Facebook and Instagram.
• Creative production: at least 10 scroll-stopping images and 3 short videos (15–30 sec) sized for both feeds and stories, delivered ready for Meta Ads Manager.
• Technical setup: pixel/event tracking, custom and look-alike audiences, automated lead capture, and conversion objectives configured inside Meta Business Suite.
• Launch & optimisation: A/B testing on copy, creative and placement, with daily tweaks during the first week and ongoing refinements after.
• Reporting: weekly dashboards summarising cost-per-lead, ROAS and next-step recommendations.
Acceptance criteria
1. Tracking must attribute at least 90 % of conversions to their originating ad set.
2. Cost-per-lead targets, agreed before launch, must be met or beaten by week three.
3. All assets and data remain accessible to me at the project’s close.
If you thrive on tightening funnels and scaling profitable campaigns within Meta’s tools, this project is a neat, focused fit.