Lead-Focused Performance Marketing
Budget: ₹75,000 – ₹150,000 INR
I need an experienced digital performance marketer who can design and run a lead-generation campaign across social media, email marketing and search engine marketing. Your brief is to bring in a steady flow of qualified prospects, track every step of the funnel and optimise in real time so cost-per-lead keeps falling while volumes rise.
Here’s how I picture the engagement:
• Strategy & set-up – Map a concise buyer journey, choose the right audiences, craft compelling creatives and copy, then build or refine any landing pages, lead magnets or signup forms we’ll use.
• Campaign execution – Launch, monitor and continuously A/B test ads and email sequences through platforms such as Facebook/Instagram Ads Manager, Google Ads, Google Analytics, GA4, and a standard CRM or marketing-automation tool of your choice.
• Reporting & optimisation – Supply weekly dashboards that show spend, impressions, clicks, conversions and CPL, alongside a narrative on what you tweaked and what you’ll test next.
Acceptance criteria
1. The campaign is live in all three channels within the first week.
2. Tracking pixels, UTM parameters and conversion goals are verified end-to-end.
3. Initial CPL targets are met or a clear optimisation roadmap is provided.
When you apply, attach a detailed project proposal that spells out your approach, sample metrics from prior lead campaigns and the tech stack you prefer. I’ll shortlist based on the strength and clarity of that proposal, so make it count.
Here’s how I picture the engagement:
• Strategy & set-up – Map a concise buyer journey, choose the right audiences, craft compelling creatives and copy, then build or refine any landing pages, lead magnets or signup forms we’ll use.
• Campaign execution – Launch, monitor and continuously A/B test ads and email sequences through platforms such as Facebook/Instagram Ads Manager, Google Ads, Google Analytics, GA4, and a standard CRM or marketing-automation tool of your choice.
• Reporting & optimisation – Supply weekly dashboards that show spend, impressions, clicks, conversions and CPL, alongside a narrative on what you tweaked and what you’ll test next.
Acceptance criteria
1. The campaign is live in all three channels within the first week.
2. Tracking pixels, UTM parameters and conversion goals are verified end-to-end.
3. Initial CPL targets are met or a clear optimisation roadmap is provided.
When you apply, attach a detailed project proposal that spells out your approach, sample metrics from prior lead campaigns and the tech stack you prefer. I’ll shortlist based on the strength and clarity of that proposal, so make it count.