Kalviyo expert for D2C

*Klaviyo Expert – D2C Email & SMS Marketing**

Freelance / Contract / Full-time (Remote)

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## About the Role

We are a growing **D2C brand** looking for an experienced **Klaviyo Expert** to own and scale our email & SMS marketing. The ideal candidate has hands-on experience driving revenue through lifecycle flows, segmentation, and data-driven campaigns for ecommerce brands.

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## Key Responsibilities

* Set up, manage, and optimize **Klaviyo email & SMS** programs
* Build and improve core flows:

* Welcome series
* Abandoned cart & checkout
* Browse abandonment
* Post-purchase & cross-sell
* Win-back / re-engagement
* VIP & loyalty flows
* Create and manage **weekly campaign calendars**
* Develop advanced **customer segmentation** (RFM, LTV, behavior-based)
* Optimize **deliverability, open rates, CTR, and revenue**
* A/B test subject lines, content, and flows
* Design or coordinate **email templates** (mobile-first)
* Track and report performance with clear insights & recommendations
* Ensure **compliance** (GDPR, TCPA, unsubscribe hygiene)
* Integrate Klaviyo with **Shopify** and other tools (Recharge, Meta, etc.)

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## Requirements

* 2–5+ years of **Klaviyo experience** for D2C / ecommerce brands
* Strong understanding of **D2C lifecycle marketing**
* Proven track record of **email/SMS revenue growth**
* Experience with **Shopify** (mandatory)
* Knowledge of **segmentation, personalization & automation**
* Analytical mindset with reporting & attribution experience
* Strong copy sense (conversion-focused writing)
* Bonus: Design skills or experience working with designers

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## Success Metrics

* % of revenue driven by email & SMS
* Open rate, CTR, conversion rate
* Flow performance uplift
* List growth & engagement
* Reduced churn & increased repeat purchase rate

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## Nice to Have

* Experience with subscription brands
* CRO or funnel optimization background
* Experience scaling D2C brands from 6 to 7 figures

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## How to Apply

Please share:

1. Relevant **case studies** (with metrics)
2. Examples of Klaviyo flows you’ve built
3. Tools & platforms you’ve worked with
4. Your availability & pricing (hourly or monthly)