Instagram Lead-Gen Ads Setup
Budget: ₹600 – ₹1,500 INR
I’m ready to launch a full-funnel Instagram campaign focused squarely on lead generation. The audience scope is deliberately broad (ages 18 – 65), so thoughtful segmentation and look-alike modelling inside Meta Ads Manager will be essential to keep costs per lead under control.
Both static images and short videos fit the brand, so the campaign should rotate creative in those two formats to combat ad fatigue and give us solid A/B data. I can supply product shots and brand guidelines; everything else—copy, motion graphics, thumbnails—needs to be produced as part of the job.
Please handle the entire workflow: pixel/event setup, audience research, creative development, campaign launch, and continual optimisation. Meta Ads Manager, Facebook Pixel, and basic Instagram Insights should be more than enough for tracking, but I’m open to integrating third-party dashboards if it speeds up reporting.
Deliverables
• Audience research summary and proposed ad-set structure
• Three polished image ads and three short video ads (feed + stories sizes, editable source files included)
• Live lead-generation campaign in Meta Ads Manager with tracking configured
• Weekly performance report for the first month, highlighting spend, CPL, and next-step optimisations
A campaign is considered complete when leads are flowing consistently and the CPL has stabilised at or below the agreed benchmark.
Both static images and short videos fit the brand, so the campaign should rotate creative in those two formats to combat ad fatigue and give us solid A/B data. I can supply product shots and brand guidelines; everything else—copy, motion graphics, thumbnails—needs to be produced as part of the job.
Please handle the entire workflow: pixel/event setup, audience research, creative development, campaign launch, and continual optimisation. Meta Ads Manager, Facebook Pixel, and basic Instagram Insights should be more than enough for tracking, but I’m open to integrating third-party dashboards if it speeds up reporting.
Deliverables
• Audience research summary and proposed ad-set structure
• Three polished image ads and three short video ads (feed + stories sizes, editable source files included)
• Live lead-generation campaign in Meta Ads Manager with tracking configured
• Weekly performance report for the first month, highlighting spend, CPL, and next-step optimisations
A campaign is considered complete when leads are flowing consistently and the CPL has stabilised at or below the agreed benchmark.