Instagram Ads Relaunch Strategy
Budget: $25 – $50 USD
I previously ran a series of Instagram post ads through Meta Ads Manager and now want to bring them back with a far more strategic, conversion-driven approach. The single focus is to boost sales for my professional services by reaching brand-new customers who have never interacted with me before.
You’ll receive the original creatives, copy, and performance data. From there, I need a social media marketing specialist who can transform those assets into a fresh, high-performing campaign. That means auditing what worked, refining the audience settings, and ensuring every element—creative, copy, placement, tracking—is optimized for conversions.
Key deliverables:
• Campaign audit with clear action items
• Rebuilt or duplicated ads in Meta Ads Manager, including refined targeting and placements focused on new audiences
• Updated captions, headlines, and CTAs where needed for stronger conversion intent
• A/B tests plus full conversion tracking (Meta Pixel or Events API)
• Ongoing optimisation over a two-week window, adjusting bids, audiences, and creative to lower CPA
• End-of-cycle report covering impressions, CTR, CPC, CPA, and next-step recommendations
Success will be measured by completed booking-request forms—the main conversion event tied to my services. If you’re confident with Lookalike audiences, retargeting exclusions, creative iteration, and Meta’s latest ad tools, let’s get started this week. Share one recent campaign win and the tools you’ll use so I can gauge fit quickly.
You’ll receive the original creatives, copy, and performance data. From there, I need a social media marketing specialist who can transform those assets into a fresh, high-performing campaign. That means auditing what worked, refining the audience settings, and ensuring every element—creative, copy, placement, tracking—is optimized for conversions.
Key deliverables:
• Campaign audit with clear action items
• Rebuilt or duplicated ads in Meta Ads Manager, including refined targeting and placements focused on new audiences
• Updated captions, headlines, and CTAs where needed for stronger conversion intent
• A/B tests plus full conversion tracking (Meta Pixel or Events API)
• Ongoing optimisation over a two-week window, adjusting bids, audiences, and creative to lower CPA
• End-of-cycle report covering impressions, CTR, CPC, CPA, and next-step recommendations
Success will be measured by completed booking-request forms—the main conversion event tied to my services. If you’re confident with Lookalike audiences, retargeting exclusions, creative iteration, and Meta’s latest ad tools, let’s get started this week. Share one recent campaign win and the tools you’ll use so I can gauge fit quickly.