High-Converting Meta Ads for Gyms

Job ID: 40179099

Budget: ₹1,500 – ₹12,500 INR

Our gym clients need a steady flow of qualified leads, and Meta Ads have been our most reliable channel so far. The goal for this engagement is simple: scale membership sign-ups at the lowest possible cost per lead while keeping creative fresh and on-brand.

I can supply a bank of short workout videos and a few proven carousel ads that have already generated traction. However, I also want fresh concepts to keep the news-feed experience new for prospects, so the project will blend existing assets with newly produced ones. Expect to handle everything from audience research and copywriting through campaign set-up, optimisation, and weekly reporting inside Business Manager.

Key deliverables
• Launch one evergreen membership-focused campaign plus any seasonal ad sets needed each month
• Produce or adapt at least two new creatives (video, image, or carousel) per optimisation cycle
• A/B test headlines, primary text, and calls-to-action; pause under-performers and scale winners
• Supply a concise weekly report: spend, CPL, CTR, and recommendations for the next sprint

Acceptance criteria
• Cost per qualified lead meets or beats our current benchmark
• All assets comply with Meta Ads policies and gym brand guidelines
• Reporting arrives by Monday 12:00 GMT each week

Meta Business Suite, Ads Manager, and creative tools of your choice (e.g., Canva, Premiere Pro) are fine as long as they deliver results.