Funnel Audit & LinkedIn Optimisation
Budget: $250 – $750 AUD
I’m looking for an Australian digital marketer who can step into my existing funnel, spot the leaks, and show me exactly how to fix them. The funnel is simple—LinkedIn ads drive to an Unbounce landing page, which links through to my WordPress site where the course is sold—but clicks are not turning into enrolments.
Where I feel the biggest gap lies is the website and course sales copy, along with proper tracking. Headlines, body copy, and the way conversions are measured all need a sharper, data-driven approach. On the landing page I already have call-to-action buttons and the core course details, yet conversions are flat, so your fresh perspective on layout, messaging, and any additional social proof will be valuable.
Phase one will be a full audit covering:
• LinkedIn audience setup, bid strategy, and ad creative
• Landing page structure, copy flow, and A/B test ideas in Unbounce
• WordPress sales page messaging, tracking pixels, and analytics configuration
I want a concise report outlining quick wins I can implement immediately, and a roadmap for longer-term growth. If the recommendations hit the mark, I’d like you to stay on and execute ongoing optimisation, including creative refreshes, funnel testing, and CRO.
You’ll have access to my LinkedIn Campaign Manager, Unbounce account, Google Analytics, Tag Manager, and WordPress backend the moment we kick off. Please share a brief note on similar work you’ve done—especially for online courses or coaching offers—and how you would prioritise the first week.
Where I feel the biggest gap lies is the website and course sales copy, along with proper tracking. Headlines, body copy, and the way conversions are measured all need a sharper, data-driven approach. On the landing page I already have call-to-action buttons and the core course details, yet conversions are flat, so your fresh perspective on layout, messaging, and any additional social proof will be valuable.
Phase one will be a full audit covering:
• LinkedIn audience setup, bid strategy, and ad creative
• Landing page structure, copy flow, and A/B test ideas in Unbounce
• WordPress sales page messaging, tracking pixels, and analytics configuration
I want a concise report outlining quick wins I can implement immediately, and a roadmap for longer-term growth. If the recommendations hit the mark, I’d like you to stay on and execute ongoing optimisation, including creative refreshes, funnel testing, and CRO.
You’ll have access to my LinkedIn Campaign Manager, Unbounce account, Google Analytics, Tag Manager, and WordPress backend the moment we kick off. Please share a brief note on similar work you’ve done—especially for online courses or coaching offers—and how you would prioritise the first week.