Full-Service Travel Ad Management
Budget: $10 – $30 USD
I need an experienced marketer who can take my vacation–rental management business and put it in front of property owners at the exact moment they are looking for help. You will receive a detailed brief about our services and target profile; from there the job is completely yours—from concept to reporting.
Here is what I expect:
• Campaign build-out on Google Ads, covering Search, Display and Video formats
• Compelling copy, visuals and video snippets that speak directly to owners of short-term rentals
• Accurate conversion and event tracking tied to visits and inquiry submissions on our website
• Ongoing optimisation: keyword research, bid adjustments, negative lists, A/B ad testing, audience refinement
• Weekly dashboards summarising spend, clicks, CTR, CPC and, most importantly, traffic driven to the site
Google Ads is the priority, yet I do want the strategy to keep an eye on any other relevant channels—social platforms or travel-specific sites—once the data justifies it.
Success will be measured by sustained growth in qualified web traffic and a clear path we can see in the numbers from impression to site visit. If you can own the creative, the execution and the analytics loop, let’s talk.
Here is what I expect:
• Campaign build-out on Google Ads, covering Search, Display and Video formats
• Compelling copy, visuals and video snippets that speak directly to owners of short-term rentals
• Accurate conversion and event tracking tied to visits and inquiry submissions on our website
• Ongoing optimisation: keyword research, bid adjustments, negative lists, A/B ad testing, audience refinement
• Weekly dashboards summarising spend, clicks, CTR, CPC and, most importantly, traffic driven to the site
Google Ads is the priority, yet I do want the strategy to keep an eye on any other relevant channels—social platforms or travel-specific sites—once the data justifies it.
Success will be measured by sustained growth in qualified web traffic and a clear path we can see in the numbers from impression to site visit. If you can own the creative, the execution and the analytics loop, let’s talk.