Facebook Lead-Gen Video Ads

Job ID: 39951221

Budget: $250 – $750 USD

I need a Facebook Ads specialist who can turn a single objective—capturing qualified leads—into a results-driven video campaign aimed squarely at 18- to 25-year-olds.

Here’s what I’m looking for:
• Campaign strategy that maps audience insights to ad objectives, placements, and KPIs.
• Scroll-stopping video creative (15–30 sec) complete with script, motion graphics, and on-brand captions.
• Compelling ad copy, headlines, and call-to-action variants optimized for lead forms.
• Full build-out in Facebook Ads Manager / Meta Business Suite, including pixel or Conversions API checks.
• A/B testing of creative and audiences, plus weekly performance snapshots with clear next-step recommendations.

I’ll provide brand guidelines, past campaign data, and access to the ad account as soon as we start. If you’re experienced in lead magnets, Meta algorithms, and squeezing every cent out of a mid-range budget, I’d love to see examples of similar work and hear how you’d approach the first 30 days.