Facebook Brand Awareness Ads
Budget: $250 – $750 USD
I want to launch a focused Facebook campaign that puts my product in front of professionals and business owners and plants the brand firmly in their minds. The ads will revolve around short, punchy product-demonstration videos or images that clearly show the value of what we offer in under 15 seconds.
Here’s the scope I have in mind:
• Develop the overall creative concept and copy, ensuring every frame or line reinforces the brand name.
• Build the campaign in Ads Manager with audience settings honed for decision-makers, managers and founders in key industries I’ll share.
• Configure pixel/events so reach, impressions and completed video views are tracked properly.
• Launch at least two ad sets to A/B test different hooks while keeping budget distribution even.
• Optimise daily for frequency, CPM and video-through-play metrics, adjusting placements or creative if fatigue appears.
• Provide a concise performance report after the first seven days and again at campaign end, highlighting what resonated most.
Assets I can supply: existing logo files, raw demo footage and brand guidelines. Everything else—from editing in Premiere, Final Cut or Canva to campaign structure—comes from you.
The job is complete when the ads are live, delivering steady reach to my specified audience and the final report shows improved brand recall indicators (higher video completions, lower cost per 1 000 impressions).
Here’s the scope I have in mind:
• Develop the overall creative concept and copy, ensuring every frame or line reinforces the brand name.
• Build the campaign in Ads Manager with audience settings honed for decision-makers, managers and founders in key industries I’ll share.
• Configure pixel/events so reach, impressions and completed video views are tracked properly.
• Launch at least two ad sets to A/B test different hooks while keeping budget distribution even.
• Optimise daily for frequency, CPM and video-through-play metrics, adjusting placements or creative if fatigue appears.
• Provide a concise performance report after the first seven days and again at campaign end, highlighting what resonated most.
Assets I can supply: existing logo files, raw demo footage and brand guidelines. Everything else—from editing in Premiere, Final Cut or Canva to campaign structure—comes from you.
The job is complete when the ads are live, delivering steady reach to my specified audience and the final report shows improved brand recall indicators (higher video completions, lower cost per 1 000 impressions).