Email Lead Generation Campaign

I’m kicking off a marketing initiative with one clear objective: drive fresh, qualified leads through email. To make that happen I need a seasoned email-marketing specialist who can take the project from concept to launch and then keep optimising for ever-better results.

Here’s how I picture the workflow: we begin by agreeing on the target persona and the value proposition, then map out a short nurture sequence that combines persuasive copy, clean design and compelling calls-to-action. From there you’ll build the automation inside the platform you know best—Mailchimp, HubSpot, Klaviyo or similar—set up segmentation rules, and implement tracking so we can see exactly where each lead comes from and how they behave.

Deliverables
• Campaign strategy outline and content calendar
• Copy and creative assets for all emails in the initial sequence
• Technical build and automation setup inside the chosen ESP
• A/B test plan plus baseline reporting dashboard

Success means an inbox-ready campaign that is fully automated, passes spam checks, and starts adding new leads to my pipeline within the first week of launch. If you’re confident you can hit those benchmarks, let’s get started.