Email Engagement & A/B Testing Specialist

My current digital campaigns generate traffic, yet the email stream that nurtures new prospects is under-performing. The immediate objective is clear: lift engagement—opens, clicks, and replies—through a disciplined test-and-learn approach.

Here’s how the work will unfold. You will take ownership of the email channel, starting with a quick audit of my existing lists, automations, and creative. From there, I’d like fresh sequences planned, built, and scheduled inside the platform we choose together (Mailchimp is running now, though I’m open to HubSpot, Klaviyo, or similar if the data shows a benefit). Every send should include an A/B experiment—subject line, content block, send time, or CTA—so we build statistically sound insights week after week.

The entire effort targets brand-new prospects who have not yet purchased, so segmentation, personalized copy, and a warm but persuasive tone matter. While I can supply raw creative assets and product information, I rely on you to craft the final layouts, set up tracking, and fine-tune timing.

Deliverables
• Audit report with quick-win recommendations
• 3–4 onboarding or nurture sequences drafted and loaded (6–8 emails each)
• Ongoing A/B test plan and calendar
• Weekly metrics summary highlighting engagement lift and next steps
• Final wrap-up deck that documents key learnings and template files

Acceptance criteria: open rate uplift of at least 15% over baseline, a documented testing log, and clean, exportable analytics.

If tight experimentation, data-driven iteration, and copy that sparks conversation excite you, this project will be a perfect fit.